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The management of creative design professionals
Dissertation (MBA)--University of Pretoria, 2013.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2014
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| _version_ | 1867613629622255616 |
|---|---|
| access_status_str | Open Access |
| author2 | Lew, Charlene |
| author_browse | Lew, Charlene |
| author_facet | Lew, Charlene |
| collection | Thesis |
| dc_rights_str_mv | © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2013. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/40753 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:11.459Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/40753 The management of creative design professionals Lew, Charlene ichelp@gibs.co.za Mason, Nicole UCTD Creativity Productivity Design professionals Management techniques Dissertation (MBA)--University of Pretoria, 2013. One of the challenges for a manager in a creative profession is how to turn the creative energy of the designers into profitable energy for the company. Creativity and productivity are frequently seen as opposing forces, therefore trying to simultaneously nurture both the innovation and the efficiency of a creative design team can become a frustrating balancing act for managers of these organisations. This research demonstrates how the performance of creative people can be aligned to the commercial goals of a design organisation, and that the perceived clash between creativity and productivity is a result of an incompatibility between the creative style of the company and the management techniques being employed. Executives and employees from fifteen organisations of varying levels of success and creativity, across a spectrum of creative design professions, were interviewed regarding how they accommodate a range of productivity and creativity indicators. In analysing the findings qualitatively, it was discovered that rather than one fixed answer to this question, a range of management techniques are applied and many different creative styles are employed. The research findings show that identifying the creative style of the organisation and the appropriate management technique to match is critical in overcoming this perceived paradox. It provides a diagnostic tool for the creative design organisation to enable them to establish where they are on a spectrum of creativity, or decide where they want to be strategically, and then either adapt or adopt an appropriate management technique to complement rather than constrain their creative style. Gordon Institute of Business Science (GIBS) MBA Unrestricted 2014-07-15T09:25:46Z 2014-07-15T09:25:46Z 2014-04-30 2013 Mini Dissertation Mason, N 2013, The management of creative design professionals, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40753> http://hdl.handle.net/2263/40753 en © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Creativity Productivity Design professionals Management techniques The management of creative design professionals |
| title | The management of creative design professionals |
| title_full | The management of creative design professionals |
| title_fullStr | The management of creative design professionals |
| title_full_unstemmed | The management of creative design professionals |
| title_short | The management of creative design professionals |
| title_sort | management of creative design professionals |
| topic | UCTD Creativity Productivity Design professionals Management techniques |
| url | http://hdl.handle.net/2263/40753 |