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Understanding flow and chunking constructs in self service technologies

Dissertation (MBA)--University of Pretoria, 2013.

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Other Authors: Chipp, Kerry
Format: Thesis
Language:English
Published: University of Pretoria 2014
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access_status_str Open Access
author2 Chipp, Kerry
author_browse Chipp, Kerry
author_facet Chipp, Kerry
collection Thesis
dc_rights_str_mv © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2013.
format Thesis
id oai:repository.up.ac.za:2263/40763
institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:37:50.718Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2014
publishDateRange 2014
publishDateSort 2014
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/40763 Understanding flow and chunking constructs in self service technologies Chipp, Kerry ichelp@gibs.co.za Esterhuyse, Jacques UCTD Flow Chunking Technology Readiness Technology Readiness Index (TRI) Self-Service Technologies (SSTs) Dissertation (MBA)--University of Pretoria, 2013. When developing new services on SSTs it is very important to keep in mind what the user experience is when using it and that this experience will vary across different types of users. This study intends to investigate the flow experience of users when presented with different types of menu options (chunked / grouped vs. a listed menu) across different types of users. The research is quantitative and causal in nature, and used an experimental factorial design in the conduct of the research. The TRI and flow scales were used in the questionnaire design and a total of 139 respondents were involved in the experiment. The study found that the impact of flow is greater with lower TRI respondents than with higher TRI respondents on SSTs ccgibs2014 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2014-07-15T10:05:03Z 2014-07-15T10:05:03Z 2014-04-30 2013 Mini Dissertation Esterhuyse, J 2013, Understanding flow and chunking constructs in self service technologies, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/40763> http://hdl.handle.net/2263/40763 en © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Flow
Chunking
Technology Readiness
Technology Readiness Index (TRI)
Self-Service Technologies (SSTs)
Understanding flow and chunking constructs in self service technologies
title Understanding flow and chunking constructs in self service technologies
title_full Understanding flow and chunking constructs in self service technologies
title_fullStr Understanding flow and chunking constructs in self service technologies
title_full_unstemmed Understanding flow and chunking constructs in self service technologies
title_short Understanding flow and chunking constructs in self service technologies
title_sort understanding flow and chunking constructs in self service technologies
topic UCTD
Flow
Chunking
Technology Readiness
Technology Readiness Index (TRI)
Self-Service Technologies (SSTs)
url http://hdl.handle.net/2263/40763