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Emerging female consumers’ use of diagnostic cues in evaluating apparel assortment of South African department stores

Dissertation (MConsumer Science)--Universityof Pretoria, 2013.

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Other Authors: Jacobs, B.M. (Bertha Margaretha)
Format: Thesis
Language:English
Published: University of Pretoria 2014
Subjects:
Emerging market
Department stores
Apparel
Product assortment
Conjoint analysis
UCTD
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Summary:Dissertation (MConsumer Science)--Universityof Pretoria, 2013.

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