Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Food stylists’ food image creation for print media and consumer interpretation : an exploratory investigation
Dissertation (MConsumer Science)--University of Pretoria, 2012.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2014
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613435353628672 |
|---|---|
| access_status_str | Open Access |
| author2 | Du Rand, Gerrie Elizabeth |
| author_browse | Du Rand, Gerrie Elizabeth |
| author_facet | Du Rand, Gerrie Elizabeth |
| collection | Thesis |
| dc_rights_str_mv | © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MConsumer Science)--University of Pretoria, 2012. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/41181 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:06.245Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/41181 Food stylists’ food image creation for print media and consumer interpretation : an exploratory investigation Du Rand, Gerrie Elizabeth henniefisher@riverestate.co.za Erasmus, Alet C. (Aletta Catharina) Fisher, Hendrik Johannes (Hennie) Food styling Food image Aesthetics Q-methodology UCTD Dissertation (MConsumer Science)--University of Pretoria, 2012. This study explores food image creation as an integral aspect of food styling as a profession. Q-methodology, with its five steps, guided this study. At the outset, the qualitative part of the research, interviews with South African food stylists provided guidance to develop the concourse. Food magazine readers examined a set of six selected images and matched each of them against six aesthetic indicators, also indicating their subsequent behavioural intent. For this process the Q-sort method was applied in which a predetermined sample of the readership of two of South Africa‟s most eminent food magazines was involved. It is a reliable psychometric technique based on photographs that is often used in non-food related contexts such as architecture and the travel industry. Quantitatively, the data was factor analysed, from which seven factors emerged that corroborated the results. Findings confirm that Q-sort is a useful research approach for non-verbal communication in settings where, through food images, the technical and artistic messaging of food stylists comes from manipulating the assembly of food image content. It is proposed that, through non-verbal communication, food stylists who are able to purposefully create food images for print media would be able to effectively influence consumers in such a way as to bring about changed behavioural intent and eventual purchasing. Further investigation could consider expanding the theoretical base from which food stylists could pursue ways to alter consumers‟ behavioural intent. Put into practice, the findings could be a guide for food stylists when compiling food images that would successfully communicate intended messages. gm2014 Consumer Science unrestricted 2014-08-12T08:45:07Z 2014-08-12T08:45:07Z 2014-04-10 2012 Dissertation Fisher, HJ 2012, Food stylists’ food image creation for print media and consumer interpretation : an exploratory investigation, MConSci dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/41181> E14/4/358/gm http://hdl.handle.net/2263/41181 en © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | Food styling Food image Aesthetics Q-methodology UCTD Food stylists’ food image creation for print media and consumer interpretation : an exploratory investigation |
| title | Food stylists’ food image creation for print media and consumer interpretation : an exploratory investigation |
| title_full | Food stylists’ food image creation for print media and consumer interpretation : an exploratory investigation |
| title_fullStr | Food stylists’ food image creation for print media and consumer interpretation : an exploratory investigation |
| title_full_unstemmed | Food stylists’ food image creation for print media and consumer interpretation : an exploratory investigation |
| title_short | Food stylists’ food image creation for print media and consumer interpretation : an exploratory investigation |
| title_sort | food stylists food image creation for print media and consumer interpretation an exploratory investigation |
| topic | Food styling Food image Aesthetics Q-methodology UCTD |
| url | http://hdl.handle.net/2263/41181 |