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Device Choice for On Demand TV
Dissertation (MBA)--University of Pretoria, 2013.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2014
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| _version_ | 1867613596720037888 |
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| access_status_str | Open Access |
| author2 | Corder, Clive |
| author_browse | Corder, Clive |
| author_facet | Corder, Clive |
| collection | Thesis |
| dc_rights_str_mv | © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2013. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/42024 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:39.945Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2014 |
| publishDateRange | 2014 |
| publishDateSort | 2014 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/42024 Device Choice for On Demand TV Corder, Clive ichelp@gibs.co.za Vaulina, Anna UCTD Television broadcasting Television broadcasting -- Social aspects Dissertation (MBA)--University of Pretoria, 2013. The consumption of media and television has changed dramatically over the past few years. Proliferation of content and devices means that viewers are no longer bound by traditional linear broadcasting and are making extensive use of time shifted content on their own terms. As a result there has been an in depth focus on the new forms of media consumption. The main objective of this research was to examine the consumer choice of devices to consume time-shifted content, more specifically video-on-demand content. This was examined from a consumer behaviour perspective to determine the choices that viewers make regarding which devices to use; together with an analysis of contextual situations. The research design was of a descriptive nature and ordinal quantitative data were collected through an electronic survey. 188 respondents who had access and made active use of video-on-demand platforms within a pay-tv operator completed the survey. Results revealed moderate statistical relationships for some of the individual values that had been identified from consumer behaviour theory. Descriptively, relationships were noted for certain devices and the widespread consumption of others The research concluded with recommendations for the management of the broadcasting industry based on the findings, as well as direction for further research opportunities. zkgibs2014 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2014-09-18T07:27:24Z 2014-09-18T07:27:24Z 2014-04-30 2013 Mini Dissertation Vaulina, A 2013, Device Choice for On Demand TV, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/42024> http://hdl.handle.net/2263/42024 en © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Television broadcasting Television broadcasting -- Social aspects Device Choice for On Demand TV |
| title | Device Choice for On Demand TV |
| title_full | Device Choice for On Demand TV |
| title_fullStr | Device Choice for On Demand TV |
| title_full_unstemmed | Device Choice for On Demand TV |
| title_short | Device Choice for On Demand TV |
| title_sort | device choice for on demand tv |
| topic | UCTD Television broadcasting Television broadcasting -- Social aspects |
| url | http://hdl.handle.net/2263/42024 |