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Is feminism keeping up with the Kardashians? Female celebrities’ portrayal of beauty and its influence on young females today

Dissertation (MBA)--University of Pretoria, 2013.

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Other Authors: Chipp, Kerry
Format: Thesis
Language:English
Published: University of Pretoria 2014
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access_status_str Open Access
author2 Chipp, Kerry
author_browse Chipp, Kerry
author_facet Chipp, Kerry
collection Thesis
dc_rights_str_mv © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MBA)--University of Pretoria, 2013.
format Thesis
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:39:41.715Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2014
publishDateRange 2014
publishDateSort 2014
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/42027 Is feminism keeping up with the Kardashians? Female celebrities’ portrayal of beauty and its influence on young females today Chipp, Kerry ichelp@gibs.co.za Michael, Nadia UCTD Celebrity beauty ideals feminism self-­‐objectification socialisation Dissertation (MBA)--University of Pretoria, 2013. The ultimate objective of this study was to establish whether female celebrities portray the beauty ideal and have influence over young females today. The literature review presents an analysis of feminism, beauty ideals, self-­‐ objectification, and the influence of media and celebrities, in an attempt to establish whether celebrity images are of a ‘self-­‐made’ hypersexual nature and whether these images influence young females’ self-­‐concept and role in society. The literature was further triangulated with a combination of primary and secondary data. Images of females within the famous Kardashian/Jenner family were studied in an attempt to understand how female celebrities portray themselves today. Furthermore, a focus group was conducted in an attempt to understand whether female youths are to some extent influenced by female celebrities. Through the research conducted it was evident that female role stereotypes still prevail in contemporary media. Furthermore, two themes prevailed throughout the study, which was that women can use their bodies for profit and as a means of power, and the conflicting nature of femininity versus feminism today. zkgibs2014 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2014-09-18T07:45:17Z 2014-09-18T07:45:17Z 2014-04-30 2013 Mini Dissertation Michael, N 2013, Is feminism keeping up with the Kardashians? Female celebrities’ portrayal of beauty and its influence on young females today, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/42027> http://hdl.handle.net/2263/42027 en © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Celebrity
beauty ideals
feminism
self-­‐objectification
socialisation
Is feminism keeping up with the Kardashians? Female celebrities’ portrayal of beauty and its influence on young females today
title Is feminism keeping up with the Kardashians? Female celebrities’ portrayal of beauty and its influence on young females today
title_full Is feminism keeping up with the Kardashians? Female celebrities’ portrayal of beauty and its influence on young females today
title_fullStr Is feminism keeping up with the Kardashians? Female celebrities’ portrayal of beauty and its influence on young females today
title_full_unstemmed Is feminism keeping up with the Kardashians? Female celebrities’ portrayal of beauty and its influence on young females today
title_short Is feminism keeping up with the Kardashians? Female celebrities’ portrayal of beauty and its influence on young females today
title_sort is feminism keeping up with the kardashians female celebrities portrayal of beauty and its influence on young females today
topic UCTD
Celebrity
beauty ideals
feminism
self-­‐objectification
socialisation
url http://hdl.handle.net/2263/42027