Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Tacit knowledge transfer and mentorship : the role of social media
Dissertation (MBA)--University of Pretoria, 2014.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2015
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613436810100736 |
|---|---|
| access_status_str | Open Access |
| author2 | Page-Shipp, Roy |
| author_browse | Page-Shipp, Roy |
| author_facet | Page-Shipp, Roy |
| collection | Thesis |
| dc_rights_str_mv | © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2014. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/43970 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:07.570Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/43970 Tacit knowledge transfer and mentorship : the role of social media Page-Shipp, Roy ichelp@gibs.co.za Mahlangu, Zanele UCTD Mentoring in business Social media Tacit knowledge Qualitative research Dissertation (MBA)--University of Pretoria, 2014. Mentoring facilitates the transfer of tacit knowledge from one individual to another within organisations. The effective transfer of tacit knowledge, through the mentorship process, provides organisations with a competitive advantage. There are a number of challenges experienced by organisations in the tacit knowledge transfer process. Challenges such as time, impact on productivity, ease of transfer and storage of such valuable knowledge. Social media provides a platform for communication, networking and capabilities that allow users to store multiple content such audio, video, image and text. Social media also consists of interactive networks which provide a learning platform that allows reading, editing or adding to existing content. This report explores the role of social media and the transfer of tacit knowledge in mentorship through qualitative and exploratory methodology. The focus of the study was on a single, global, multi-cultural organisation with an established mentorship program and with tacit knowledge transfer as one of its strategic objectives while also using social media capabilities internally and externally. A total of 14 in-depth Interviews were conducted with mentorship program participants and different influential structures in strategy, human resources, social media strategy, including knowledge management specialists within the organisation. While there is no doubt that mentoring facilitates the transfer of tacit knowledge, it is also evident that social media is a powerful knowledge management tool that scaffolds an interactive, knowledge-sharing culture within organisations. In addition, social media is not formally used in mentorship, this presents a huge opportunity to apply social media as a secondary mechanism to transfer and store knowledge in mentorship. lmgibs2015 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2015-03-13T10:58:37Z 2015-03-13T10:58:37Z 2015-03-24 2014 Mini Dissertation Mahlangu, Z 2014, Tacit knowledge transfer and mentorship : the role of social media, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/43970> http://hdl.handle.net/2263/43970 en © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Mentoring in business Social media Tacit knowledge Qualitative research Tacit knowledge transfer and mentorship : the role of social media |
| title | Tacit knowledge transfer and mentorship : the role of social media |
| title_full | Tacit knowledge transfer and mentorship : the role of social media |
| title_fullStr | Tacit knowledge transfer and mentorship : the role of social media |
| title_full_unstemmed | Tacit knowledge transfer and mentorship : the role of social media |
| title_short | Tacit knowledge transfer and mentorship : the role of social media |
| title_sort | tacit knowledge transfer and mentorship the role of social media |
| topic | UCTD Mentoring in business Social media Tacit knowledge Qualitative research |
| url | http://hdl.handle.net/2263/43970 |