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Pharmaceutical companies and ambidexterity in base of the pyramid markets
Dissertation (MBA)--University of Pretoria, 2014.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2015
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| _version_ | 1867613588662779904 |
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| access_status_str | Open Access |
| author2 | Birtch, Matthew |
| author_browse | Birtch, Matthew |
| author_facet | Birtch, Matthew |
| collection | Thesis |
| dc_rights_str_mv | © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2014. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/43975 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:32.434Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/43975 Pharmaceutical companies and ambidexterity in base of the pyramid markets Birtch, Matthew ichelp@gibs.co.za Cluver, Michelle UCTD Pharmaceutical industry Low income consumers Business planing Qualitative research Dissertation (MBA)--University of Pretoria, 2014. The challenges that face MNPCs in making healthcare more affordable is a topic that is being increasingly researched. These companies face challenges such as pressure from governments around the world to lower their prices, stagnant growth in developed markets and the failing blockbuster business model. Turning to new markets, such as emerging markets, for growth will necessitate innovations in their business models. The aim of this research was to understand what business models will work in low-income patient markets, specifically in the South African base of the pyramid context. The investigation of four MNPCs through a case study methodology, allowed the exploration of their current business models and ambidexterity level. Two of the four MNPCs exhibited a purely exploitative business model and as such had very little penetration into the BOP segment. One of the four MNPCs demonstrated a few characteristics of ambidexterity, but applied mainly an exploitative model and had limited access to the BOP segment. One of the four companies implemented all of the characteristics of business models that are successful in entering BOP markets as well as a high level of correlation to the characteristics of ambidexterity. The result of this MNPC described was a successful entrance in the BOP segment. The review of the literature and the findings of this research show that MNPCs can adopt profitable business models to enter low-income markets that not only serve consumers at the base of the pyramid but also provide sustained business benefits to the MNPCs. The research study successfully achieved the research objectives and provides insights to stakeholders as to which strategies are effective when entering a low-income patient market and what are the elements that are missing from business models that are not successful. The research also highlighted institutional voids and barriers that are unique to the South African state health care system. zkgibs2015 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2015-03-13T11:13:29Z 2015-03-13T11:13:29Z 2015-03-24 2014 Mini Dissertation Cluver, M 2014, Pharmaceutical companies and ambidexterity in base of the pyramid markets, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/43975> http://hdl.handle.net/2263/43975 en © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Pharmaceutical industry Low income consumers Business planing Qualitative research Pharmaceutical companies and ambidexterity in base of the pyramid markets |
| title | Pharmaceutical companies and ambidexterity in base of the pyramid markets |
| title_full | Pharmaceutical companies and ambidexterity in base of the pyramid markets |
| title_fullStr | Pharmaceutical companies and ambidexterity in base of the pyramid markets |
| title_full_unstemmed | Pharmaceutical companies and ambidexterity in base of the pyramid markets |
| title_short | Pharmaceutical companies and ambidexterity in base of the pyramid markets |
| title_sort | pharmaceutical companies and ambidexterity in base of the pyramid markets |
| topic | UCTD Pharmaceutical industry Low income consumers Business planing Qualitative research |
| url | http://hdl.handle.net/2263/43975 |