Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
A comparative analysis of the business models applied for the development of products and services for the Bottom of the Pyramid
Dissertation (MBA)--University of Pretoria, 2014.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2015
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613521481564160 |
|---|---|
| access_status_str | Open Access |
| author2 | Carter, Marcus |
| author_browse | Carter, Marcus |
| author_facet | Carter, Marcus |
| collection | Thesis |
| dc_rights_str_mv | © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MBA)--University of Pretoria, 2014. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/45238 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:28.126Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2015 |
| publishDateRange | 2015 |
| publishDateSort | 2015 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/45238 A comparative analysis of the business models applied for the development of products and services for the Bottom of the Pyramid Carter, Marcus ichelp@gibs.co.za Nomahlubi Angela, Ndhlovu UCTD Poor -- economic conditions Business planning Qualitative research Dissertation (MBA)--University of Pretoria, 2014. The growth in developing markets has created a need for businesses to re-look their strategies and become players in the emerging economies. With the advancement of growth in the developing countries, new opportunities are created with innovative solutions coming from developing countries and being sold to developed countries. Besides the projected growth and opportunities in the developing countries, the majority of people living in poverty are found in these countries. They are also faced with challenges such as lack of infrastructure and lack of property rights. Firms that want to successfully serve these markets will need to develop innovative business models that will create value for the shareholders, communities and other stakeholders.The purpose of this study is to explore business models developed for the Bottom of the Pyramid (BOP) in different industries and to understand what makes them successful despite facing the institutional voids experienced in developing countries with the intention to provide a high-level generic business model template that can be used for firms that are targeting the BOP markets. The objective of this report, hence, was to explore the differences in business models developed by firms serving the BOP market; identify the challenges of doing business in developing countries and explore how those challenges are met; and identify the critical success factors in serving the BOP markets. pagibs2015 Gordon Institute of Business Science (GIBS) Unrestricted 2015-05-22T11:57:27Z 2015-05-22T11:57:27Z 2015-03-24 2014 Mini Dissertation Ndhlovu, N. A. (2014). A comparative analysis of the business models applied for the development of products and services for the Bottom of the Pyramid (MBA mini-dissertation).Gordon Institute of Business Science, University of Pretoria. Retrieved from http://repository.up.ac.za/handle/2263/1818 http://hdl.handle.net/2263/45238 en © 2014 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Poor -- economic conditions Business planning Qualitative research A comparative analysis of the business models applied for the development of products and services for the Bottom of the Pyramid |
| title | A comparative analysis of the business models applied for the development of products and services for the Bottom of the Pyramid |
| title_full | A comparative analysis of the business models applied for the development of products and services for the Bottom of the Pyramid |
| title_fullStr | A comparative analysis of the business models applied for the development of products and services for the Bottom of the Pyramid |
| title_full_unstemmed | A comparative analysis of the business models applied for the development of products and services for the Bottom of the Pyramid |
| title_short | A comparative analysis of the business models applied for the development of products and services for the Bottom of the Pyramid |
| title_sort | comparative analysis of the business models applied for the development of products and services for the bottom of the pyramid |
| topic | UCTD Poor -- economic conditions Business planning Qualitative research |
| url | http://hdl.handle.net/2263/45238 |