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Cartel detection in the South African bread market : a review of the studies by the Competition Commission and National Agricultural Marketing Council

Dissertation (MInst Agrar)--University of Pretoria, 2014.

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Other Authors: Kirsten, Johann F.
Format: Thesis
Language:English
Published: University of Pretoria 2015
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author2 Kirsten, Johann F.
author_browse Kirsten, Johann F.
author_facet Kirsten, Johann F.
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dc_rights_str_mv © 2015 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MInst Agrar)--University of Pretoria, 2014.
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institution University of Pretoria (South Africa)
language English
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spelling oai:repository.up.ac.za:2263/46271 Cartel detection in the South African bread market : a review of the studies by the Competition Commission and National Agricultural Marketing Council Kirsten, Johann F. Keleme, Mamontshi G. UCTD Cartel Detection Bread Market South Africa Competition Commission National Agricultural Marketing Council Market Regulation Anti-Competitive Practices Economic Policy Market Analysis Agricultural Economics Natural and agricultural sciences theses SDG-08 SDG-08: Decent work and economic growth Natural and agricultural sciences theses SDG-10 SDG-10: Reduced inequalities Natural and agricultural sciences theses SDG-12 SDG-12: Responsible consumption and production Natural and agricultural sciences theses SDG-16 SDG-16: Peace, justice and strong institutions Dissertation (MInst Agrar)--University of Pretoria, 2014. The South African Competition Commission has analysed most levels of the food supply chain by investigation of alleged anti-competitive behaviour by producers, input suppliers, storage companies, processors and retailers. The numbers of these cases include cartels and, to a lesser extent, restrictive vertical constraints and abuse of dominance position. Sexton (2012) states that the recent development in the agricultural market, where large companies are vertically integrating, renders the perfect competition model inappropriate. This brings doubt that the law based on perfect competition will work in oligopolistic markets. Despite the identified number of detected cartels in the grain industry, it might be possible that some cartels in other food chains are still undetected. Through the application of the market screening approach, the aim of this study is to establish whether the National Agricultural Marketing Council (“NAMC”) and the Competition Commission could have detected the bread cartel using secondary data in the absence of the information from the whistle-blower. As the first step, the study carried out a structural assessment of the bread industry. This assessment indicated that the bread market has a number of factors that may facilitate collusive behaviour. The study found that the history of information sharing played a crucial role for bakeries to coordinate their conduct. The second step was to conduct an in-depth behavioural assessment that focused on bread prices to see whether there has been a structural break in the period under investigation. The idea was to estimate the price equation of brown bread as a function of the SAFEX wheat price, petrol price (cost shifters), and 1 kg of maize meal (demand shifters). The study used the OLS to estimate three regressions using the data for the whole period and two sub-breaks (before the break point, and after the break point) to perform a Chow test. The question that the Chow test asked is: was there a structural break in March 2007, after the Competition Commission received the information from the whistle-blower? In other words, had the price of bread increased or decreased at a certain period without any changes in the demand or cost variable. The Null hypothesis states that there was no structural break, while the alternative hypothesis states that there was a structural break in March 2007. The Chow test result shows that at a 5 per cent significant level, the F-critical value is F_5, 90 = 2.68 and the F test statistics is 20.59 with a p value of 0.00. This indicates that we cannot reject the null hypothesis and conclude that a structural break did not occur in March 2007. The screening approached failed to prove the existence of cartel in the bread industry. Therefore, the study concludes that in the absence of the whistle-blower, it would not have been easy for the Competition Commission and the NAMC (2009) to detect a cartel by just using secondary data. This proves that screening alone cannot prove the existence of cartel without prior knowledge of the conduct and of the industry as a whole. Nevertheless, a market screening approach is important as it can be used as a warning mechanism to detect an emerging cartel, since it can flag potentially suspicious behaviour. Nevertheless, this calls for the policy makers to combine the scoping study by the Competition Commission and the monitoring of food prices by the NAMC, as this will provide the best enforcement tool in detecting cartel behaviour in the food industry. tm2015 Agricultural Economics, Extension and Rural Development MInst Agrar Unrestricted 2015-07-02T11:08:33Z 2015-07-02T11:08:33Z 2015/04/14 2014 Dissertation Keleme, MG 2014, Cartel detection in the South African bread market : a review of the studies by the Competition Commission and National Agricultural Marketing Council, MInst Agrar Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/46271> A2015 http://hdl.handle.net/2263/46271 en © 2015 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Cartel Detection
Bread Market
South Africa
Competition Commission
National Agricultural Marketing Council
Market Regulation
Anti-Competitive Practices
Economic Policy
Market Analysis
Agricultural Economics
Natural and agricultural sciences theses SDG-08
SDG-08: Decent work and economic growth
Natural and agricultural sciences theses SDG-10
SDG-10: Reduced inequalities
Natural and agricultural sciences theses SDG-12
SDG-12: Responsible consumption and production
Natural and agricultural sciences theses SDG-16
SDG-16: Peace, justice and strong institutions
Cartel detection in the South African bread market : a review of the studies by the Competition Commission and National Agricultural Marketing Council
title Cartel detection in the South African bread market : a review of the studies by the Competition Commission and National Agricultural Marketing Council
title_full Cartel detection in the South African bread market : a review of the studies by the Competition Commission and National Agricultural Marketing Council
title_fullStr Cartel detection in the South African bread market : a review of the studies by the Competition Commission and National Agricultural Marketing Council
title_full_unstemmed Cartel detection in the South African bread market : a review of the studies by the Competition Commission and National Agricultural Marketing Council
title_short Cartel detection in the South African bread market : a review of the studies by the Competition Commission and National Agricultural Marketing Council
title_sort cartel detection in the south african bread market a review of the studies by the competition commission and national agricultural marketing council
topic UCTD
Cartel Detection
Bread Market
South Africa
Competition Commission
National Agricultural Marketing Council
Market Regulation
Anti-Competitive Practices
Economic Policy
Market Analysis
Agricultural Economics
Natural and agricultural sciences theses SDG-08
SDG-08: Decent work and economic growth
Natural and agricultural sciences theses SDG-10
SDG-10: Reduced inequalities
Natural and agricultural sciences theses SDG-12
SDG-12: Responsible consumption and production
Natural and agricultural sciences theses SDG-16
SDG-16: Peace, justice and strong institutions
url http://hdl.handle.net/2263/46271