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Mobile payment adoption in South Africa : a merchant's perspective

Mini Dissertation (MBA)--University of Pretoria, 2015.

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Other Authors: Slavova, Mira
Format: Thesis
Language:English
Published: University of Pretoria 2016
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access_status_str Open Access
author2 Slavova, Mira
author_browse Slavova, Mira
author_facet Slavova, Mira
collection Thesis
dc_rights_str_mv ©2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2015.
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institution University of Pretoria (South Africa)
language English
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license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2016
publishDateRange 2016
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publisher University of Pretoria
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spelling oai:repository.up.ac.za:2263/52295 Mobile payment adoption in South Africa : a merchant's perspective Slavova, Mira ichelp@gibs.co.za Pidugu, Kiran UCTD Mini Dissertation (MBA)--University of Pretoria, 2015. Businesses today must strive to adapt to ever-changing technology. Moreover, mobile payment systems are altering many businesses by adding a new dimension to traditional payment channels through the use of mobile technology. Traditional card systems are well established and have a global presence. To compete with the status quo, mobile payment systems have to generate and sustain value propositions that will attract large customers to reach critical mass if these alternative payment methods are to have a formidable future. Merchants play a vital role in mobile payment systems supporting the supply side of the eco-system by provide service to customers as well as funding the system by paying a portion of the revenue to it. By understanding the benefits and challenges merchants experience, service providers can better plan and enhance mobile payment systems to grow market size and replace or compete with traditional payment methods. A qualitative study was conducted with twelve merchants from different backgrounds. Both inductive and deductive analysis approaches were used to analyse the data collected. This research study provided the insights into the factors that affect the adoption of mobile payment systems by merchants. These factors were classified under three categories namely drivers, barriers and additional factors. Based on these findings a model was prepared that expresses the factors for mobile payment adoption. vn2016 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2016-05-04T13:45:20Z 2016-05-04T13:45:20Z 2016-03-30 2015 Mini Dissertation Pidugu, K 2015, Mobile payment adoption in South Africa : a merchant s perspective, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52295> GIBS http://hdl.handle.net/2263/52295 en ©2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Mobile payment adoption in South Africa : a merchant's perspective
title Mobile payment adoption in South Africa : a merchant's perspective
title_full Mobile payment adoption in South Africa : a merchant's perspective
title_fullStr Mobile payment adoption in South Africa : a merchant's perspective
title_full_unstemmed Mobile payment adoption in South Africa : a merchant's perspective
title_short Mobile payment adoption in South Africa : a merchant's perspective
title_sort mobile payment adoption in south africa a merchant s perspective
topic UCTD
url http://hdl.handle.net/2263/52295