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The impact of gamification on employee engagement in advertising agencies in South Africa
Mini Dissertation (MBA)--University of Pretoria, 2016.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2016
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| _version_ | 1867613489158160384 |
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| access_status_str | Open Access |
| author2 | Hime, Patsy |
| author_browse | Hime, Patsy |
| author_facet | Hime, Patsy |
| collection | Thesis |
| dc_rights_str_mv | ©2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2016. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/52304 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:57.501Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/52304 The impact of gamification on employee engagement in advertising agencies in South Africa Hime, Patsy ichelp@gibs.co.za Rivers, Levon UCTD Mini Dissertation (MBA)--University of Pretoria, 2016. Objective: This research project aimed to research the impact of gamification on employee engagement, using the context of advertising agencies in South Africa. Employee engagement is an increasingly important factor in workplace performance, and the use of gamification as a possible antecedent to increased employee engagement is a viable research topic. Methodology: Quantitative research via Internet questionnaires was done to determine employee engagement levels, and 211 responses were collected from employees of advertising agencies in South Africa. Statistical tests were done on the collected data to observe if employees from companies that use gamification had significantly higher levels of employee engagement than employees from companies that did not use gamification. Outcome: Employees from companies that use gamification were found to have significantly higher overall engagement levels, intellectual and affective engagement levels, and social engagement levels, as well as increased organisational citizenship behaviour levels and reduced intent to turnover. As employee engagement has highly positive benefits for the organisation, gamification is an important tool for businesses to use to increase employee engagement and thus improve their performance. Academically, the research has shown that an antecedent of employee engagement can be applied to the ISA Engagement Scale. Further academic research can now be done applying other antecedents to the ISA Engagement Scale. ms2016 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2016-05-04T13:45:26Z 2016-05-04T13:45:26Z 2016-03-30 2016 Mini Dissertation Rivers, L 2016, The impact of gamification on employee engagement in advertising agencies in South Africa, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52304> GIBS http://hdl.handle.net/2263/52304 en ©2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD The impact of gamification on employee engagement in advertising agencies in South Africa |
| title | The impact of gamification on employee engagement in advertising agencies in South Africa |
| title_full | The impact of gamification on employee engagement in advertising agencies in South Africa |
| title_fullStr | The impact of gamification on employee engagement in advertising agencies in South Africa |
| title_full_unstemmed | The impact of gamification on employee engagement in advertising agencies in South Africa |
| title_short | The impact of gamification on employee engagement in advertising agencies in South Africa |
| title_sort | impact of gamification on employee engagement in advertising agencies in south africa |
| topic | UCTD |
| url | http://hdl.handle.net/2263/52304 |