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Testing the effects of individual gamification elements on motivation and performance quality to better understand how they can be implemented in an organisational context
Mini Dissertation (MBA)--University of Pretoria, 2015.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2016
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| _version_ | 1867613698559836160 |
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| access_status_str | Open Access |
| author2 | Price, Gavin |
| author_browse | Price, Gavin |
| author_facet | Price, Gavin |
| collection | Thesis |
| dc_rights_str_mv | © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria |
| description | Mini Dissertation (MBA)--University of Pretoria, 2015. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/52326 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:17.184Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/52326 Testing the effects of individual gamification elements on motivation and performance quality to better understand how they can be implemented in an organisational context Price, Gavin ichelp@gibs.co.za Steyn, Taryn UCTD Mini Dissertation (MBA)--University of Pretoria, 2015. Over the past four years gamification (the use of game elements in non-game contexts) has been implemented in various organisational contexts to drive performance outcomes, with varying degrees of success. One reason for this is the lack of research on the individual game elements and their underlying motivational mechanisms. Further to this gamification, makes use of extrinsic incentives, such as points and levels, to drive intrinsically motivated behaviours, which lead to performance gains in quality. Up until recently it has been widely accepted that extrinsic incentives crowd out intrinsic motivation for interesting tasks, which has led to a further lack of research on intrinsic motivation, incentives and performance. What has been proposed is that if the incentives are perceived by the user as informative and not controlling, they may support intrinsic motivation, by enhancing the feeling of competence. It has been said that extrinsic motivation leads to an increase in performance quantity whilst intrinsic motivation leads to an increase in performance quality. This research made use of an online experiment to individually assess the effect of points, levels and leaderboards, against a control condition, on intrinsic motivation, flow and performance quality outcomes (point scores for correctly completed tasks), using graphical perception tasks. The tasks were structured in a way that is intrinsically motivating to the user, in that they offered performance feedback which allowed for task mastery. The study found that the points and leaderboards conditions had no significant effect on intrinsic motivation, flow or performance quality. The levels condition however led to a significant increase in performance quality, where intrinsic motivation and more specifically, perceived competence predicted the performance quality. This shows that the levels incentive supported intrinsic motivation, and its associated behavioural outcomes. pa2016 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2016-05-04T13:45:36Z 2016-05-04T13:45:36Z 2016-03-30 2015 Mini Dissertation Steyn, T 2015, Testing the effects of individual gamification elements on motivation and performance quality to better understand how they can be implemented in an organisational context, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52326> GIBS http://hdl.handle.net/2263/52326 en © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria application/pdf University of Pretoria |
| spellingShingle | UCTD Testing the effects of individual gamification elements on motivation and performance quality to better understand how they can be implemented in an organisational context |
| title | Testing the effects of individual gamification elements on motivation and performance quality to better understand how they can be implemented in an organisational context |
| title_full | Testing the effects of individual gamification elements on motivation and performance quality to better understand how they can be implemented in an organisational context |
| title_fullStr | Testing the effects of individual gamification elements on motivation and performance quality to better understand how they can be implemented in an organisational context |
| title_full_unstemmed | Testing the effects of individual gamification elements on motivation and performance quality to better understand how they can be implemented in an organisational context |
| title_short | Testing the effects of individual gamification elements on motivation and performance quality to better understand how they can be implemented in an organisational context |
| title_sort | testing the effects of individual gamification elements on motivation and performance quality to better understand how they can be implemented in an organisational context |
| topic | UCTD |
| url | http://hdl.handle.net/2263/52326 |