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Market-specific factors, cultural differences and emerging market firms : South African firms internationalising into sub-Saharan Africa

Mini Dissertation (MBA)--University of Pretoria, 2016.

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Other Authors: Birtch, Matthew
Format: Thesis
Language:English
Published: University of Pretoria 2016
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access_status_str Open Access
author2 Birtch, Matthew
author_browse Birtch, Matthew
author_facet Birtch, Matthew
collection Thesis
dc_rights_str_mv ©2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2016.
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institution University of Pretoria (South Africa)
language English
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license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2016
publishDateRange 2016
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spelling oai:repository.up.ac.za:2263/52383 Market-specific factors, cultural differences and emerging market firms : South African firms internationalising into sub-Saharan Africa Birtch, Matthew ichelp@gibs.co.za Ebrahim, Mohamed N. UCTD Mini Dissertation (MBA)--University of Pretoria, 2016. Over the past two decades, sub-Saharan Africa has witnessed a significant increase in the level of inward FDI. Annual GDP growth rates that are above those realised in the developed world and numerous policy reforms targeted at liberalising economies have spurred this growth in inward FDI. Both South African and Chinese firms have emerged as the primary protagonists behind these inward FDI investments into the sub-Saharan African region. The primary objective of this paper was to develop a deeper understanding of internationalisation efforts of South African firms into the sub-Saharan African region. Focus has been placed on market-specific factors, cultural differences and the dynamic of emerging market firms internationalising into other emerging markets. Data collected from ten semi-structured interviews conducted with both managers and consultants that have been directly involved with expansion efforts into sub-Saharan Africa were coded with the aid of ATLAS.ti. An analysis of the results in relation to elements of the Uppsala Model, the Eclectic Paradigm and the CAGE Framework, highlights the following key findings. Firstly, South African firms consider the same market-specific factors when internationalising into sub-Saharan African as those that are considered by internationalising firms from developed markets. Secondly, cultural differences have the propensity to impact the success of an internationalisation effort of South African firms, often resulting in increased costs, integration delays, communication difficulties, knowledge transfer barriers and extended periods before profitability is achieved. Finally, South African firms possess competitive advantages when internationalising into sub-Saharan African as a result of a contextual understanding with regard to local factors that are unique to emerging markets. ms2016 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2016-05-04T13:46:07Z 2016-05-04T13:46:07Z 2016-03-30 2016 Mini Dissertation Ebrahim, MN 2016, Market-specific factors, cultural differences and emerging market firms : South African firms internationalising into sub-Saharan Africa, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52383> GIBS http://hdl.handle.net/2263/52383 en ©2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Market-specific factors, cultural differences and emerging market firms : South African firms internationalising into sub-Saharan Africa
title Market-specific factors, cultural differences and emerging market firms : South African firms internationalising into sub-Saharan Africa
title_full Market-specific factors, cultural differences and emerging market firms : South African firms internationalising into sub-Saharan Africa
title_fullStr Market-specific factors, cultural differences and emerging market firms : South African firms internationalising into sub-Saharan Africa
title_full_unstemmed Market-specific factors, cultural differences and emerging market firms : South African firms internationalising into sub-Saharan Africa
title_short Market-specific factors, cultural differences and emerging market firms : South African firms internationalising into sub-Saharan Africa
title_sort market specific factors cultural differences and emerging market firms south african firms internationalising into sub saharan africa
topic UCTD
url http://hdl.handle.net/2263/52383