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The use of crowdsourcing as an external source of open innovation for organisations and value addition

Mini Dissertation (MBA)--University of Pretoria, 2016.

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Other Authors: Khota, Irfaan
Format: Thesis
Language:English
Published: University of Pretoria 2016
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access_status_str Open Access
author2 Khota, Irfaan
author_browse Khota, Irfaan
author_facet Khota, Irfaan
collection Thesis
dc_rights_str_mv © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria
description Mini Dissertation (MBA)--University of Pretoria, 2016.
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:39:54.964Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2016
publishDateRange 2016
publishDateSort 2016
publisher University of Pretoria
publisherStr University of Pretoria
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spelling oai:repository.up.ac.za:2263/52421 The use of crowdsourcing as an external source of open innovation for organisations and value addition Khota, Irfaan ichelp@gibs.co.za Khoza, Katleho UCTD Mini Dissertation (MBA)--University of Pretoria, 2016. The purpose of this research was to explore the use of Crowdsourcing as an external source of Open Innovation and Value Addition for South African companies. The research study was exploratory using the qualitative methodology. The data was collected using face to face semistructured interviews with sixteen participants purposefully selected. The research is considered to be valuable in the South African context as the research findings highlighted that the use of crowdsourcing by South African companies is not yet widespread. This is possibly because the concept is still relatively new and therefore not as yet trusted by South African companies. The main finding from this research is that the strategic intent of the organisation will drive the success of using crowdsourcing as an external source of innovation and value addition. South African companies still use more internal innovation than Open Innovation mainly due to issues of trust and control. Crowdsourcing requires an organisation to have a business model that allows the company to open up to the external business environment. The proposed model was developed with the insight of the company strategy being central to the use of crowdsourcing as an external source of innovation and valueaddition for organisations. ms2016 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2016-05-04T13:46:28Z 2016-05-04T13:46:28Z 2016-03-30 2016 Mini Dissertation Khoza, K 2016, The use of crowdsourcing as an external source of open innovation for organisations and value addition, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52421> GIBS http://hdl.handle.net/2263/52421 en © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria application/pdf University of Pretoria
spellingShingle UCTD
The use of crowdsourcing as an external source of open innovation for organisations and value addition
title The use of crowdsourcing as an external source of open innovation for organisations and value addition
title_full The use of crowdsourcing as an external source of open innovation for organisations and value addition
title_fullStr The use of crowdsourcing as an external source of open innovation for organisations and value addition
title_full_unstemmed The use of crowdsourcing as an external source of open innovation for organisations and value addition
title_short The use of crowdsourcing as an external source of open innovation for organisations and value addition
title_sort use of crowdsourcing as an external source of open innovation for organisations and value addition
topic UCTD
url http://hdl.handle.net/2263/52421