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Towards an understanding of the nature of the breakdown in relationship between a franchisee and a franchisor : an approach using psychological contract theory
Mini-disseration (MBA)--University of Pretoria, 2015.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2016
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| _version_ | 1867613594335576064 |
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| access_status_str | Open Access |
| author2 | Marks, Jonathan |
| author_browse | Marks, Jonathan |
| author_facet | Marks, Jonathan |
| collection | Thesis |
| dc_rights_str_mv | © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Mini-disseration (MBA)--University of Pretoria, 2015. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/52422 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:37.863Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/52422 Towards an understanding of the nature of the breakdown in relationship between a franchisee and a franchisor : an approach using psychological contract theory Marks, Jonathan ichelp@gibs.co.za Kirtland, Amy UCTD Mini-disseration (MBA)--University of Pretoria, 2015. The ability of a franchisor to sustain a harmonious relationship with their franchisees, over a period of time, has been shown to ensure a sustainable relationship and continued success of the franchise system. Franchising is necessary to further economic growth, as well as to create employment, develop skills and empower individuals. It is, therefore, necessary for the relationships that underpin franchising to be successful and sustainable. The psychological contract is an unwritten agreement that exists between a set of individuals and goes above and beyond the written contract. It represents a set of beliefs or perceptions with regards to what each party owes to one another. This study uses the perspective of the psychological contract to scrutinise the relationship between a franchisor and a franchisee to ensure a lasting and mutually beneficial exchange. A multiple case study approach was used, along with elements of action research, as the methodological framing for the current study. The sample group consisted of de-franchised franchisees and franchisors who had prematurely cancelled a franchise contract. A snowball sampling technique was used and information was gathered using semi-structured and in-depth interviews, and analysed using ATLAS.ti. The validity and reliability of the study, as well as the limitations, are addressed below. Seven themes - industry fit, brand and marketing, finance, relationship, operations, customers and alignment - were found and analysed from a franchisee and franchisor perspective. A model for the overall success of a franchise system was created by linking these themes based upon their importance from the viewpoint of a franchisee and franchisor. Depicted within this model is the flow of these themes into one another and it has been suggested which elements result in a successful relationship for franchisees and franchisors by linking it to the theory of the psychological contract. Areas for future research have also been delineated. nk2016 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2016-05-04T13:46:29Z 2016-05-04T13:46:29Z 2016-03-30 2015 Mini Dissertation Kirtland, A 2015, Towards an understanding of the nature of the breakdown in relationship between a franchisee and a franchisor : an approach using psychological contract theory, MBA Mini-disseration, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52422> GIBS http://hdl.handle.net/2263/52422 en © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Towards an understanding of the nature of the breakdown in relationship between a franchisee and a franchisor : an approach using psychological contract theory |
| title | Towards an understanding of the nature of the breakdown in relationship between a franchisee and a franchisor : an approach using psychological contract theory |
| title_full | Towards an understanding of the nature of the breakdown in relationship between a franchisee and a franchisor : an approach using psychological contract theory |
| title_fullStr | Towards an understanding of the nature of the breakdown in relationship between a franchisee and a franchisor : an approach using psychological contract theory |
| title_full_unstemmed | Towards an understanding of the nature of the breakdown in relationship between a franchisee and a franchisor : an approach using psychological contract theory |
| title_short | Towards an understanding of the nature of the breakdown in relationship between a franchisee and a franchisor : an approach using psychological contract theory |
| title_sort | towards an understanding of the nature of the breakdown in relationship between a franchisee and a franchisor an approach using psychological contract theory |
| topic | UCTD |
| url | http://hdl.handle.net/2263/52422 |