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The impact of social media engagement on a city s brand : social networking sites influence on citizen satisfaction
Mini Dissertation (MBA)--University of Pretoria, 2015.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2016
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| _version_ | 1867613671288471552 |
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| access_status_str | Open Access |
| author2 | Chiba, Manoj |
| author_browse | Chiba, Manoj |
| author_facet | Chiba, Manoj |
| collection | Thesis |
| dc_rights_str_mv | © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria |
| description | Mini Dissertation (MBA)--University of Pretoria, 2015. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/52432 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:51.199Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/52432 The impact of social media engagement on a city s brand : social networking sites influence on citizen satisfaction Chiba, Manoj ichelp@gibs.co.za Luzuka, Charlie UCTD Mini Dissertation (MBA)--University of Pretoria, 2015. Local government faces a challenge of servicing a wide range of customers with different backgrounds, varying access to income, information and privileges. Yet they are expected to meet each constituencies needs. The private sector has found success in servicing their customers whilst improving their brand through social media campaigns. Social media does not promise to resolve this conundrum, but rather to afford local government a different avenue to deliver the appropriate service to their constituencies, whilst affording them a platform to engage with their City. Literature suggests that through active social media engagement, and in particular social networking sites, local governments can positively influence their citizens perceptions of the local governments. Whilst studies exist around City Branding and Social Media engagement, these fall short of understanding how engagement on Social Networking Sites interplay with a resident s or visitor s perception of a City. Thus using engagement on the social networking sites, Facebook and Twitter, an explanatory study was conducted using Factor Analysis and Kruskal-Wallis to test the relationship, which revealed that a relationship does exist between SNS engagement and a City s brand, but the variables influenced, whilst expected, did not have the strongest influence on the citizen s satisfaction. pa2016 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2016-05-04T13:46:32Z 2016-05-04T13:46:32Z 2016-03-30 2015 Mini Dissertation Luzuka, C 2015, The impact of social media engagement on a city s brand : social networking sites influence on citizen satisfaction, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52432> GIBS http://hdl.handle.net/2263/52432 en © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria application/pdf University of Pretoria |
| spellingShingle | UCTD The impact of social media engagement on a city s brand : social networking sites influence on citizen satisfaction |
| title | The impact of social media engagement on a city s brand : social networking sites influence on citizen satisfaction |
| title_full | The impact of social media engagement on a city s brand : social networking sites influence on citizen satisfaction |
| title_fullStr | The impact of social media engagement on a city s brand : social networking sites influence on citizen satisfaction |
| title_full_unstemmed | The impact of social media engagement on a city s brand : social networking sites influence on citizen satisfaction |
| title_short | The impact of social media engagement on a city s brand : social networking sites influence on citizen satisfaction |
| title_sort | impact of social media engagement on a city s brand social networking sites influence on citizen satisfaction |
| topic | UCTD |
| url | http://hdl.handle.net/2263/52432 |