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The influence of effectuation and causation strategies on corporate innovation in conditions of increased industry uncertainty
Mini Dissertation (MBA)--University of Pretoria, 2015.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2016
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| _version_ | 1867613638587580416 |
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| access_status_str | Open Access |
| author2 | Raina, Raj |
| author_browse | Raina, Raj |
| author_facet | Raina, Raj |
| collection | Thesis |
| dc_rights_str_mv | © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2015. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/52444 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:19.648Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/52444 The influence of effectuation and causation strategies on corporate innovation in conditions of increased industry uncertainty Raina, Raj ichelp@gibs.co.za Mauda, Refilwe UCTD Mini Dissertation (MBA)--University of Pretoria, 2015. Located in the nexus of corporate strategy and entrepreneurship, this study aims to improve the decision making of corporate organisations regarding innovation, when faced with uncertainty. This research is motivated by the question; What can decision makers and managers, in corporate organisations, learn from entrepreneurs? With the assertion that traditional approaches to corporate strategy do not account for unexpected changes, the entrepreneurial, non-predictive decision making logic of effectuation is considered. The study finds evidence that causation and effectuation can coexist in an innovative organisation, but that effectuation is associated with relatively higher levels of innovation than causation. Based on the results observed, the study goes on to argue for the treatment of industry uncertainty as a formative construct, consisting of multiple components. This follows the observed polarised impact of generalising uncertainty which could lead to the wrong strategy, whether causal or effectual. A framework of this interaction was provided. Ultimately, the context of the uncertainty facing the organisation should determine the correct strategy to follow for corporate innovation, or even whether to increase the focus on innovation. The findings of this research were found to also have implications for the application of effectuation to corporate strategy, as currently conceptualised and measured. Adaptation of this theory to the corporate context may be necessary, providing recommendations for further research. ms2016 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2016-05-04T13:46:37Z 2016-05-04T13:46:37Z 2016-03-30 2015 Mini Dissertation Mauda, R 2015, The influence of effectuation and causation strategies on corporate innovation in conditions of increased industry uncertainty, MBA Mini-dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/52444> GIBS http://hdl.handle.net/2263/52444 en © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD The influence of effectuation and causation strategies on corporate innovation in conditions of increased industry uncertainty |
| title | The influence of effectuation and causation strategies on corporate innovation in conditions of increased industry uncertainty |
| title_full | The influence of effectuation and causation strategies on corporate innovation in conditions of increased industry uncertainty |
| title_fullStr | The influence of effectuation and causation strategies on corporate innovation in conditions of increased industry uncertainty |
| title_full_unstemmed | The influence of effectuation and causation strategies on corporate innovation in conditions of increased industry uncertainty |
| title_short | The influence of effectuation and causation strategies on corporate innovation in conditions of increased industry uncertainty |
| title_sort | influence of effectuation and causation strategies on corporate innovation in conditions of increased industry uncertainty |
| topic | UCTD |
| url | http://hdl.handle.net/2263/52444 |