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The impact of an accreditation system for trails on growth in hiking tourism
Dissertation (MCom)--University of Pretoria, 2015.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2016
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| _version_ | 1867613511381680128 |
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| access_status_str | Open Access |
| author2 | Kruger, Elizabeth Ann |
| author_browse | Kruger, Elizabeth Ann |
| author_facet | Kruger, Elizabeth Ann |
| collection | Thesis |
| dc_rights_str_mv | © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MCom)--University of Pretoria, 2015. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/53001 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:18.340Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/53001 The impact of an accreditation system for trails on growth in hiking tourism Kruger, Elizabeth Ann u97021980@tuks.co.za Slabbert, Liandi Magdalena UCTD Dissertation (MCom)--University of Pretoria, 2015. The key determinants influencing consumer behaviour and consumer decision making in hiking tourism has not been clearly defined at an academic level. A particular knowledge gap exists in literature concerning the role of accreditation systems in consumer decision making regarding the consumption of hiking tourism products. In order to address these shortcomings, this study took a quantitative approach in the form of a survey research strategy to measure the importance of and future intended response towards trail accreditation, as determined by consumers from two different populations: hikers and nonhikers. This was achieved by presenting a hypothetical country-wide implementation of a case study accreditation system to respondents. The findings from this study demonstrate a link between accreditation and consumer decision making and the future uptake of hiking tourism amongst both hikers and non-hikers. Consumer response to the individual constructs represented by accreditation, such as trustworthy information, is demonstrated and the most important information aspects in decision making are highlighted. The study also contributes to the existing body of knowledge regarding consumer awareness and willingness to pay (WTP) towards accreditation systems and ecolabels in tourism. Tourism Management MCom Unrestricted 2016-06-09T12:59:48Z 2016-06-09T12:59:48Z 2016-04-14 2015 Dissertation Slabbert, LM 2015, The impact of an accreditation system for trails on growth in hiking tourism, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/53001> A2016 http://hdl.handle.net/2263/53001 en © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD The impact of an accreditation system for trails on growth in hiking tourism |
| title | The impact of an accreditation system for trails on growth in hiking tourism |
| title_full | The impact of an accreditation system for trails on growth in hiking tourism |
| title_fullStr | The impact of an accreditation system for trails on growth in hiking tourism |
| title_full_unstemmed | The impact of an accreditation system for trails on growth in hiking tourism |
| title_short | The impact of an accreditation system for trails on growth in hiking tourism |
| title_sort | impact of an accreditation system for trails on growth in hiking tourism |
| topic | UCTD |
| url | http://hdl.handle.net/2263/53001 |