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The de Villiers chocolate experience : a roll-out sensory retail branding experience strategy
Mini Dissertation (MInt(Prof))--University of Pretoria, 2015.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2016
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| _version_ | 1867613729537916928 |
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| access_status_str | Open Access |
| author2 | Konigk, Raymund |
| author_browse | Konigk, Raymund |
| author_facet | Konigk, Raymund |
| collection | Thesis |
| dc_rights_str_mv | © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MInt(Prof))--University of Pretoria, 2015. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/53342 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:46.593Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/53342 The de Villiers chocolate experience : a roll-out sensory retail branding experience strategy Konigk, Raymund Saunders, Nicola-Louise UCTD roll-out Sensory retail Engineering, built environment and information technology theses SDG-08 Engineering, built environment and information technology theses SDG-09 Mini Dissertation (MInt(Prof))--University of Pretoria, 2015. More and more, consumers are buying products online as a convenient alternative to traditional shopping. This massive shift means that brick-and-mortar retail stores could eventually become obsolete (Walker, 2014). Although the concept of experience design is already entrenched in the designer stores of first world countries, the developing countries of the world are fast on their heels. As a result, retail design becomes the largest factor in governing the experience of the store, product and brand and needs to be considered carefully by everyone involved in order to create a specific image in the mind of the consumer. Branding, sensory marketing and environmental psychology principles can be used as a basis for the design of a retail roll-out program for De Villiers Chocolate that will create a memorable experience in the mind of the user tm2016 mi2025 Architecture MInt(Prof) Unrestricted SDG-08: Decent work and economic growth SDG-09: Industry, innovation and infrastructure 2016-06-22T13:54:42Z 2016-06-22T13:54:42Z 2015 Mini Dissertation Saunders, N 2015, The de Villiers chocolate experience : a roll-out sensory retail branding experience strategy, MInt(Prof) Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/53342> A2016 http://hdl.handle.net/2263/53342 en © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf University of Pretoria |
| spellingShingle | UCTD roll-out Sensory retail Engineering, built environment and information technology theses SDG-08 Engineering, built environment and information technology theses SDG-09 The de Villiers chocolate experience : a roll-out sensory retail branding experience strategy |
| title | The de Villiers chocolate experience : a roll-out sensory retail branding experience strategy |
| title_full | The de Villiers chocolate experience : a roll-out sensory retail branding experience strategy |
| title_fullStr | The de Villiers chocolate experience : a roll-out sensory retail branding experience strategy |
| title_full_unstemmed | The de Villiers chocolate experience : a roll-out sensory retail branding experience strategy |
| title_short | The de Villiers chocolate experience : a roll-out sensory retail branding experience strategy |
| title_sort | de villiers chocolate experience a roll out sensory retail branding experience strategy |
| topic | UCTD roll-out Sensory retail Engineering, built environment and information technology theses SDG-08 Engineering, built environment and information technology theses SDG-09 |
| url | http://hdl.handle.net/2263/53342 |