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Magic to manic : the evolution of the zombie figure In fiction and its basis In moral panic dissemination
Dissertation (MIS)--University of Pretoria, 2015.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2016
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| _version_ | 1867613448015183872 |
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| access_status_str | Open Access |
| author2 | Le Roux, Elizabeth Henriette |
| author_browse | Le Roux, Elizabeth Henriette |
| author_facet | Le Roux, Elizabeth Henriette |
| collection | Thesis |
| dc_rights_str_mv | © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MIS)--University of Pretoria, 2015. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/57236 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:18.085Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2016 |
| publishDateRange | 2016 |
| publishDateSort | 2016 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/57236 Magic to manic : the evolution of the zombie figure In fiction and its basis In moral panic dissemination Le Roux, Elizabeth Henriette laetitia.cassells@up.ac.za Cassells, Laetitia UCTD Engineering, built environment and information technology theses SDG-03 Engineering, built environment and information technology theses SDG-04 Engineering, built environment and information technology theses SDG-09 Dissertation (MIS)--University of Pretoria, 2015. The lack of research into the Zombie figure in popular literature is examined in this study in contrast to the sociological and film studies of the genre. The value of the Zombie literary figure is examined as an example of cultural discourse using Bourdieu s field of cultural exchange framework. A cultural studies approach is used to identify the value of examination of the relationship between consumer demand and the external cultural influences on consumer motivations. This is done through firstly examining the introduction of the Zombie figure into literary and public discourse, as well as to examine the cultural significance of the Zombie figure specifically and the horror genre as a whole. In order to identify changing consumer demands a statistically valid sample of Zombie titles was captured in a bibliography using content analysis on epi- and paratextual elements of definition of the Zombie figure. The content analysis of the Zombie titles in the bibliography identifies several categories of Zombie figure, as well as identifies changing trends in the Zombie horror genre. The compiled bibliography of Zombie fiction represents the only such bibliography in existence that spans from 1921-2013. The external cultural influences on the demand for Zombie horror literature will be juxtaposed with the prevalence and dissipation of moral panics. Conclusions on the influence of moral panics on Zombie figures are drawn through a juxtaposition of identified moral panics and the prevalence of Zombie categories. The representation of moral panics in the horror literature produced by a culture examines not only the expression of the dominant cultural ideology but also speaks to the creation of cultural artefacts within a culture. Furthermore, the application of the traditional journalism and social sciences related theory of moral panics to a wider mass communication landscape, such as popular fiction publishing, introduces a new avenue of research in readership and publishing, and speaks to the significance of books as cultural objects. This research can be applied by publishers and researchers to gain a deeper understanding of the socio-cultural landscape s influence on reader motivations. This study serves to identify categories of Zombies present in fiction, as well as to illustrate the applicability of moral panics to the publishing of fiction as a mass communication medium. The findings of this study will enlighten the publishing industry about the motivations of readers as well as suggest the possibility of predictive analysis of the marketplace. tm2016 nn2026 Information Science MIS Unrestricted SDG-03: Good health and well-being SDG-04: Quality education SDG-09: Industry, innovation and infrastructure 2016-10-14T07:32:24Z 2016-10-14T07:32:24Z 2016-04-14 2015 Dissertation Cassells, L 2015, Magic to manic : the evolution of the zombie figure In fiction and its basis In moral panic dissemination, MIS Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/57236> A2016 http://hdl.handle.net/2263/57236 en © 2016 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Engineering, built environment and information technology theses SDG-03 Engineering, built environment and information technology theses SDG-04 Engineering, built environment and information technology theses SDG-09 Magic to manic : the evolution of the zombie figure In fiction and its basis In moral panic dissemination |
| title | Magic to manic : the evolution of the zombie figure In fiction and its basis In moral panic dissemination |
| title_full | Magic to manic : the evolution of the zombie figure In fiction and its basis In moral panic dissemination |
| title_fullStr | Magic to manic : the evolution of the zombie figure In fiction and its basis In moral panic dissemination |
| title_full_unstemmed | Magic to manic : the evolution of the zombie figure In fiction and its basis In moral panic dissemination |
| title_short | Magic to manic : the evolution of the zombie figure In fiction and its basis In moral panic dissemination |
| title_sort | magic to manic the evolution of the zombie figure in fiction and its basis in moral panic dissemination |
| topic | UCTD Engineering, built environment and information technology theses SDG-03 Engineering, built environment and information technology theses SDG-04 Engineering, built environment and information technology theses SDG-09 |
| url | http://hdl.handle.net/2263/57236 |