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Ingredient brand strategies for new entrants in the South African stud buffalo breeding market South African stud buffalo breeding market
Mini Dissertation (MBA)--University of Pretoria, 2017.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2017
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| _version_ | 1867613453120700416 |
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| access_status_str | Open Access |
| author2 | Corder, Clive |
| author_browse | Corder, Clive |
| author_facet | Corder, Clive |
| collection | Thesis |
| dc_rights_str_mv | © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/59729 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:23.211Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2017 |
| publishDateRange | 2017 |
| publishDateSort | 2017 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/59729 Ingredient brand strategies for new entrants in the South African stud buffalo breeding market South African stud buffalo breeding market Corder, Clive ichelp@gibs.co.za Burelli, Kyle Giovanni UCTD Mini Dissertation (MBA)--University of Pretoria, 2017. New companies require brand development strategies. The aim of the study was to establish the effectiveness of ingredient branding strategies on customer purchase intention towards new market entrants in the South African stud buffalo breeding market. The study was quantitative in nature and descriptive in design, with demographics, operational background and branding data gathered through a structured survey in the form of a closed questionnaire administered by the researcher. The sample comprised 27 stud buffalo breeders across South Africa. The findings supported ingredient branding as having a positive influence on customer purchase intention towards new market entrants for both the host and ingredient brand. Strategic brand partnership through ingredient co-branding between a well-known brand and a new market entry found positive influence on customer purchase intention towards the new market entry. The results were inconclusive regarding strategic brand partnership through ingredient co-branding between a well-known public figure and new market entrant having a positive influence on customer purchase intention. pa2017 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2017-04-07T13:05:21Z 2017-04-07T13:05:21Z 2017-03-30 2017 Mini Dissertation Burelli, KG 2017, Ingredient brand strategies for new entrants in the South African stud buffalo breeding market South African stud buffalo breeding market, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59729> http://hdl.handle.net/2263/59729 en © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Ingredient brand strategies for new entrants in the South African stud buffalo breeding market South African stud buffalo breeding market |
| title | Ingredient brand strategies for new entrants in the South African stud buffalo breeding market
South African stud buffalo breeding market |
| title_full | Ingredient brand strategies for new entrants in the South African stud buffalo breeding market
South African stud buffalo breeding market |
| title_fullStr | Ingredient brand strategies for new entrants in the South African stud buffalo breeding market
South African stud buffalo breeding market |
| title_full_unstemmed | Ingredient brand strategies for new entrants in the South African stud buffalo breeding market
South African stud buffalo breeding market |
| title_short | Ingredient brand strategies for new entrants in the South African stud buffalo breeding market
South African stud buffalo breeding market |
| title_sort | ingredient brand strategies for new entrants in the south african stud buffalo breeding market south african stud buffalo breeding market |
| topic | UCTD |
| url | http://hdl.handle.net/2263/59729 |