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A preliminary cognitive framework towards effective ideation for disruptive innovation
Mini Dissertation (MBA)--University of Pretoria, 2017.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2017
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| _version_ | 1867613533154312192 |
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| access_status_str | Open Access |
| author2 | Chen, Jeff |
| author_browse | Chen, Jeff |
| author_facet | Chen, Jeff |
| collection | Thesis |
| dc_rights_str_mv | © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/59759 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:39.235Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2017 |
| publishDateRange | 2017 |
| publishDateSort | 2017 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/59759 A preliminary cognitive framework towards effective ideation for disruptive innovation Chen, Jeff ichelp@gibs.co.za Richardson, Davlin UCTD Mini Dissertation (MBA)--University of Pretoria, 2017. In a world of increased disruptive innovation, volatile macroeconomic variables and unpredictable change, businesses are at risk of being disrupted as disruptors grow enormous user bases seemingly overnight and are then agile enough to continue innovating to stay ahead of the game. Incumbent businesses default to survival mode as they struggle to keep market share because the bureaucracy that burdens these large corporates inhibits their ability to react quickly. That being said, it has never been easier to revolutionise business models and innovate than it is presently, given the velocity of change in technology which underpins most of what disruptive innovation is about. Numerous models and frameworks have been proposed to assist one's cognitive process for ideation but none exist for disruptive thinking, hence a disruptive innovation ideation framework is called for. Using a qualitative research approach, the study was conducted in four phases as we inductively derived a preliminary cognitive framework for disruptive innovation. Phase 0 of this study included an extensive literature review to ensure the important theories relevant to entrepreneurship and innovation were taken into consideration. Three significant findings were uncovered using the Interpretative Phenomenological Analysis (IPA) method to examine the interviews gathered in Phase one, two and three of this research. Two population groups formed part of this study, (1) 26 of Africa's most accomplished Disruptive Innovators and (2) 12 Senior Managers from the retail and wholesale sector. Group 1 was used to seek answers to research questions one and two using semi-structured interviews whilst Group 2 was used to answer research question three using the same interview method. The study led to the creation of the preliminary cognitive framework "Enriched Disruptive Ideation" (EDI) framework and revealed three major findings: (1) Challenging both the common perception and the conception of business (2) the importance of building a good team (3) the emergence of the seven main themes, all of which were incorporated in the framework. This research as a result provided some contributions to bridging the gap in linking entrepreneurship and innovation theory. zk2017 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2017-04-07T13:05:29Z 2017-04-07T13:05:29Z 2017-03-30 2017 Mini Dissertation Richardson, D 2017, A preliminary cognitive framework towards effective ideation for disruptive innovation, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59759> http://hdl.handle.net/2263/59759 en © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD A preliminary cognitive framework towards effective ideation for disruptive innovation |
| title | A preliminary cognitive framework towards effective ideation for disruptive innovation |
| title_full | A preliminary cognitive framework towards effective ideation for disruptive innovation |
| title_fullStr | A preliminary cognitive framework towards effective ideation for disruptive innovation |
| title_full_unstemmed | A preliminary cognitive framework towards effective ideation for disruptive innovation |
| title_short | A preliminary cognitive framework towards effective ideation for disruptive innovation |
| title_sort | preliminary cognitive framework towards effective ideation for disruptive innovation |
| topic | UCTD |
| url | http://hdl.handle.net/2263/59759 |