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Product pack size decisions in the emerging market spaza retail sector
Mini Dissertation (MBA)--University of Pretoria, 2017.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2017
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| _version_ | 1867613654619258880 |
|---|---|
| access_status_str | Open Access |
| author2 | Chiba, Manoj |
| author_browse | Chiba, Manoj |
| author_facet | Chiba, Manoj |
| collection | Thesis |
| dc_rights_str_mv | © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/59794 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:35.267Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2017 |
| publishDateRange | 2017 |
| publishDateSort | 2017 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/59794 Product pack size decisions in the emerging market spaza retail sector Chiba, Manoj ichelp@gibs.co.za Van Woerkom, Nick UCTD Mini Dissertation (MBA)--University of Pretoria, 2017. Despite research around marketing mix recommendations, granular analysis on product unit pack size in emerging markets has not been extensively researched. Furthermore, the impact of modern-day retailers on the distribution and sales of product unit pack sizes has received limited attention. Research has focused on the broader role that product variety plays in the marketing mix and its impact on firm performance (Ford, Moodie & Hastings, 2012; Jaiswal & Gupta, 2015; Kumar, Fan, Gulati & Venkat, 2009). However, little work has been done on how product variety impacts firm performance in emerging markets and specifically in terms of product unit pack size (Wan, Dresner & Evers, 2014) which this current study aims to address. A second aspect of the current study is the influence of modern-day retailers and the impact that distance between them and emerging market spaza shops has on the distribution and sales of product unit pack sizes. Secondary quantitative data from Clover was used to conduct exploratory research on different products in three geographical clusters. Both the availability of product unit size and the sales thereof were found to be influenced by the distance between the spaza shops and the modern-day retailers. zk2017 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2017-04-07T13:05:40Z 2017-04-07T13:05:40Z 2017-03-30 2017 Mini Dissertation Van Woerkom, N 2017, Product pack size decisions in the emerging market spaza retail sector, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59794> http://hdl.handle.net/2263/59794 en © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Product pack size decisions in the emerging market spaza retail sector |
| title | Product pack size decisions in the emerging market spaza retail sector |
| title_full | Product pack size decisions in the emerging market spaza retail sector |
| title_fullStr | Product pack size decisions in the emerging market spaza retail sector |
| title_full_unstemmed | Product pack size decisions in the emerging market spaza retail sector |
| title_short | Product pack size decisions in the emerging market spaza retail sector |
| title_sort | product pack size decisions in the emerging market spaza retail sector |
| topic | UCTD |
| url | http://hdl.handle.net/2263/59794 |