Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Understanding international consumers' behaviour towards disintermediation in the luxury hotel market
Mini Dissertation (MBA)--University of Pretoria, 2017.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2017
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613613303267328 |
|---|---|
| access_status_str | Open Access |
| author2 | Swanepoel, Samantha |
| author_browse | Swanepoel, Samantha |
| author_facet | Swanepoel, Samantha |
| collection | Thesis |
| dc_rights_str_mv | © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/59835 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:55.836Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2017 |
| publishDateRange | 2017 |
| publishDateSort | 2017 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/59835 Understanding international consumers' behaviour towards disintermediation in the luxury hotel market Swanepoel, Samantha ichelp@gibs.co.za Greensill, Gareth UCTD Mini Dissertation (MBA)--University of Pretoria, 2017. Disintermediation presents an enormous opportunity for suppliers looking to increase profit margins and reduce their reliance on third parties. Situated in the context of the luxury hospitality industry of South Africa, this study aimed to determine if the psychological constructs of information risk, loss aversion, destination naivet? and transaction cost influence consumer choice of purchase channel. A quantitative methodology was applied to the study allowing for correlation analysis to assess the strength of the relationships between the psychological constructs and purchase channels. The findings suggest that the psychological constructs of loss aversion and to a lesser extent destination naivet? have an influence on purchase channel choice whilst contrary to current literature the construct of transaction cost has no influence on high-involvement non-frequently purchased experiential products such as luxury travel. Consumer's age was also shown to influence information sources utilised in the purchase process. The study contributes to both literature and practice in terms of the new context of South Africa, the potential marketing strategies to increase direct bookings and improved organisational understanding of the scale of disintermediation amongst the affluent consumer segment. nk2017 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2017-04-07T13:05:56Z 2017-04-07T13:05:56Z 2017-03-30 2017 Mini Dissertation Greensill, G 2017, Understanding international consumers' behaviour towards disintermediation in the luxury hotel market, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/59835> http://hdl.handle.net/2263/59835 en © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Understanding international consumers' behaviour towards disintermediation in the luxury hotel market |
| title | Understanding international consumers' behaviour towards disintermediation in the luxury hotel market |
| title_full | Understanding international consumers' behaviour towards disintermediation in the luxury hotel market |
| title_fullStr | Understanding international consumers' behaviour towards disintermediation in the luxury hotel market |
| title_full_unstemmed | Understanding international consumers' behaviour towards disintermediation in the luxury hotel market |
| title_short | Understanding international consumers' behaviour towards disintermediation in the luxury hotel market |
| title_sort | understanding international consumers behaviour towards disintermediation in the luxury hotel market |
| topic | UCTD |
| url | http://hdl.handle.net/2263/59835 |