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The impact of social media on the existence of visitor information centres in South Africa
Dissertation (MCom)--University of Pretoria, 2016.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2017
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| _version_ | 1867613542901874688 |
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| access_status_str | Open Access |
| author2 | Fairer-Wessels, Felicite A. |
| author_browse | Fairer-Wessels, Felicite A. |
| author_facet | Fairer-Wessels, Felicite A. |
| collection | Thesis |
| dc_rights_str_mv | © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MCom)--University of Pretoria, 2016. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/60521 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:48.825Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2017 |
| publishDateRange | 2017 |
| publishDateSort | 2017 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/60521 The impact of social media on the existence of visitor information centres in South Africa Fairer-Wessels, Felicite A. lidia.swart@up.ac.za Swart, Lidia UCTD Visitor Information Centre Social Media Communication and South Africa Knowledge Dissertation (MCom)--University of Pretoria, 2016. The visitor information centre (VIC) play a valuable role in the distribution of tourism-related information in most areas in South Africa that are frequented by tourists. They also provide a contact point for human interaction where trust can be built between the VIC staff and visitor, thereby making the destination a more worthwhile and valued experience. The main role of the VIC is to provide information in the form of knowledge also referred to as value-added information. Today, the VIC, as intermediary, could be left behind as the Internet (of which social media is part) has become a powerful source of information for tourists and marketing tool for hotels and tourist attractions without them having to spend millions of Rands on alternative marketing strategies. This study sought to establish whether VICs still have a role to play in the South African tourist industry with the increasing presence of social media. A mixed method research methodology was applied, combining both qualitative and quantitative techniques. In-depth interviews were conducted with the staff and managers of selected visitor information centres in Cape Town and Johannesburg, respectively. The interviews were transcribed and the findings are presented in Chapter 5. Questionnaires was distributed, online, to a sample of 200 visitors, using Qualtrics. Overall, the aim of the study is to furnish information about the value of VICs in the tourism industry, including the role played by demographics in respect of social media usage, in order to help improve the functioning of VICs as a knowledge base that adds value to the process of making South Africa one of the top 20 tourism destinations, globally, by 2020. Tourism Management MCom Unrestricted 2017-05-18T08:34:57Z 2017-05-18T08:34:57Z 2017-04-25 2016 Dissertation Swart, L 2016, The impact of social media on the existence of visitor information centres in South Africa, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/60521> A2017 http://hdl.handle.net/2263/60521 en © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Visitor Information Centre Social Media Communication and South Africa Knowledge The impact of social media on the existence of visitor information centres in South Africa |
| title | The impact of social media on the existence of visitor information centres in South Africa |
| title_full | The impact of social media on the existence of visitor information centres in South Africa |
| title_fullStr | The impact of social media on the existence of visitor information centres in South Africa |
| title_full_unstemmed | The impact of social media on the existence of visitor information centres in South Africa |
| title_short | The impact of social media on the existence of visitor information centres in South Africa |
| title_sort | impact of social media on the existence of visitor information centres in south africa |
| topic | UCTD Visitor Information Centre Social Media Communication and South Africa Knowledge |
| url | http://hdl.handle.net/2263/60521 |