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Stakeholder perceptions of science communication at the University of Pretoria Centre for Sustainable Malaria Control
Dissertation (MCom)--University of Pretoria, 2016.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2017
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| _version_ | 1867613720741412864 |
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| access_status_str | Open Access |
| author2 | De Beer, Estelle |
| author_browse | De Beer, Estelle |
| author_facet | De Beer, Estelle |
| collection | Thesis |
| dc_rights_str_mv | © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MCom)--University of Pretoria, 2016. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/60525 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:38.203Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2017 |
| publishDateRange | 2017 |
| publishDateSort | 2017 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/60525 Stakeholder perceptions of science communication at the University of Pretoria Centre for Sustainable Malaria Control De Beer, Estelle angivdwalt@gmail.com Van der Walt, Angelique UCTD Communication management Corporate communication strategy Science communication Developed measurement instrument Dissertation (MCom)--University of Pretoria, 2016. In current turbulent times, sustainable relationships hinge on the mutual understanding created by a clear communication strategy between a business unit and its stakeholders. The purpose of this research was to develop a corporate communication strategy model for the University of Pretoria Centre for Sustainable Malaria Control (UP CSMC). Purposive sample testing was conducted to determine the stakeholder perceptions of the main variables of this study, being: communication management, social media, stakeholder relationships and the corporate communication strategy. Objectives were achieved, the hypotheses stated duly tested and the results applied towards the development of a conceptual framework for a more formal and sustainable corporate communication strategy with a specific focus on communication about science related matters. This study contributes to effective stakeholder communication between the organisation and its stakeholders through the introduction of communication mediums like social media and traditional media. This research proposes a corporate communication strategy with integrated social media platforms, which helps organisations manage the relationships with their stakeholders. It suggests that when communicating about science, the UP CSMC should aim to communicate through different forms of interpersonal communication such as one-on-one engagements, events, seminars, exhibitions and other presentations. The Centre's corporate communication strategy should also include objectives to improve communication about science through interpersonal communication with stakeholders. The new model proposes concepts that focus on an analysis of the environment, identification of strategic issues, development of communication hierarchy, communicating an effective communication strategy, developing a strategic communication plan and monitoring complete embedment. The new proposed model is founded on an empirical study that comprises a descriptive study based on 45 developed questionnaires developed specifically for this study and answered by stakeholders of the UP CSMC. The standard corporate communication model presented by Steyn and Puth (2000) was analysed, evaluated and tailored to fit the organisation's requirements. The proposed model developed in this study includes critical components relevant to the establishment and maintenance of sustainable relationships and can be adopted by any organisation with similar communication challenges as covered in this study. Communication Management MCom Unrestricted 2017-05-18T08:34:59Z 2017-05-18T08:34:59Z 2017-04-25 2016 Dissertation Van der Walt, A 2016, Stakeholder perceptions of science communication at the University of Pretoria Centre for Sustainable Malaria Control, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/60525> A2017 http://hdl.handle.net/2263/60525 en © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Communication management Corporate communication strategy Science communication Developed measurement instrument Stakeholder perceptions of science communication at the University of Pretoria Centre for Sustainable Malaria Control |
| title | Stakeholder perceptions of science communication at the University of Pretoria Centre for Sustainable Malaria Control |
| title_full | Stakeholder perceptions of science communication at the University of Pretoria Centre for Sustainable Malaria Control |
| title_fullStr | Stakeholder perceptions of science communication at the University of Pretoria Centre for Sustainable Malaria Control |
| title_full_unstemmed | Stakeholder perceptions of science communication at the University of Pretoria Centre for Sustainable Malaria Control |
| title_short | Stakeholder perceptions of science communication at the University of Pretoria Centre for Sustainable Malaria Control |
| title_sort | stakeholder perceptions of science communication at the university of pretoria centre for sustainable malaria control |
| topic | UCTD Communication management Corporate communication strategy Science communication Developed measurement instrument |
| url | http://hdl.handle.net/2263/60525 |