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Position paper : the role of the presidency in South African public diplomacy
Mini Dissertation (MDS)--University of Pretoria, 2017.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2017
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| _version_ | 1867613588256980992 |
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| access_status_str | Open Access |
| author2 | Masters, Lesley |
| author_browse | Masters, Lesley |
| author_facet | Masters, Lesley |
| collection | Thesis |
| dc_rights_str_mv | © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MDS)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/62646 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:30.789Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2017 |
| publishDateRange | 2017 |
| publishDateSort | 2017 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/62646 Position paper : the role of the presidency in South African public diplomacy Masters, Lesley louiselepan@live.co.za Lepan, Louise Elizabeth Joanne UCTD Mini Dissertation (MDS)--University of Pretoria, 2017. Public diplomacy is an underutilised and underrated instrument in the conduct of South African foreign policy. Its direct and indirect support of diplomatic interventions lies in its value of being able to change the hearts and minds of foreign publics in support of national and international policies in the short, medium and long term. As the principal diplomat of a country the president, and his or her office, drive the foreign policy agenda, utilise the requisite instruments, capacities and structures at their disposal to achieve foreign policy objectives. The researcher's key question is, therefore, what is the role of the presidency in post-apartheid South African public diplomacy? The following related questions emerge. First, what is public diplomacy? Second, how does the presidency drive public diplomacy? Third, how has public diplomacy evolved over the different presidential periods in South Africa? Lastly, derived from this study, this position paper makes recommendations towards the development of a policy framework for public diplomacy and the presidency in South Africa. In doing so, the position paper looks at the theoretical concept of public diplomacy, developments in technology, the media and the overall engagement of the presidency and the efficacy of public diplomacy in South Africa. Political Sciences MDS Unrestricted 2017-10-11T11:55:45Z 2017-10-11T11:55:45Z 2017-09-06 2017 Mini Dissertation Lepan, LEJ 2017, Position paper : the role of the presidency in South African public diplomacy, MDS Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/62646> S2017 http://hdl.handle.net/2263/62646 en © 2017 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Position paper : the role of the presidency in South African public diplomacy |
| title | Position paper : the role of the presidency in South African public diplomacy |
| title_full | Position paper : the role of the presidency in South African public diplomacy |
| title_fullStr | Position paper : the role of the presidency in South African public diplomacy |
| title_full_unstemmed | Position paper : the role of the presidency in South African public diplomacy |
| title_short | Position paper : the role of the presidency in South African public diplomacy |
| title_sort | position paper the role of the presidency in south african public diplomacy |
| topic | UCTD |
| url | http://hdl.handle.net/2263/62646 |