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Profit vs customer : a comparative analysis of the financial perormance goal orientations
Mini Dissertation (MBA)--University of Pretoria, 2017.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2018
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| _version_ | 1867613629109501952 |
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| access_status_str | Open Access |
| author2 | Raina, Raj |
| author_browse | Raina, Raj |
| author_facet | Raina, Raj |
| collection | Thesis |
| dc_rights_str_mv | © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/64833 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:11.002Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/64833 Profit vs customer : a comparative analysis of the financial perormance goal orientations Raina, Raj ichelp@gibs.co.za Ziyambi, Christabel UCTD Mini Dissertation (MBA)--University of Pretoria, 2017. Which goal orientation results in better performance? A profit orientation or a customer orientation? To date, researchers have presented opposing arguments with respect to this important issue, stating that both orientations lead to above average returns. Therefore this papers seeks to address this issue. This paper aims to contribute to quantitative research conducted in the Strategic Management field because the results have significant implications for decision making procedures of firm strategies. To address this debate, the researcher empirically tests the reported financial results of firms characterised under each strategic orientation. Coding of CEO letters and letters to shareholders provided the two groups of companies tested and literature provided the categorisations. The results show that a customer orientation leads to better financial performance than a profit orientation over a 15 year timeframe in terms of two measure of profitability, the internal accounting measure of Return on Equity (ROE) and market related measure of Share Price Appreciation. The results have significant implication for decision makers and strategy theory as empirical tests over the 15 year period clearly demonstrate the superiority of a customer orientation over a profit orientation in attaining superior financial performance. lt2018 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2018-05-11T09:02:34Z 2018-05-11T09:02:34Z 30-03-18 2017 Mini Dissertation Ziyambi, C 2017, Profit vs customer : a comparative analysis of the financial perormance goal orientations, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64833> http://hdl.handle.net/2263/64833 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Profit vs customer : a comparative analysis of the financial perormance goal orientations |
| title | Profit vs customer : a comparative analysis of the financial perormance goal orientations |
| title_full | Profit vs customer : a comparative analysis of the financial perormance goal orientations |
| title_fullStr | Profit vs customer : a comparative analysis of the financial perormance goal orientations |
| title_full_unstemmed | Profit vs customer : a comparative analysis of the financial perormance goal orientations |
| title_short | Profit vs customer : a comparative analysis of the financial perormance goal orientations |
| title_sort | profit vs customer a comparative analysis of the financial perormance goal orientations |
| topic | UCTD |
| url | http://hdl.handle.net/2263/64833 |