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The use of graphic rhetoric in communicating business strategy to a diverse audience : a quasi-field experiment
Mini Dissertation (MBA)--University of Pretoria, 2017.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2018
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| _version_ | 1867613489211637760 |
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| access_status_str | Open Access |
| author2 | Price, Gavin |
| author_browse | Price, Gavin |
| author_facet | Price, Gavin |
| collection | Thesis |
| dc_rights_str_mv | © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/64851 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:57.501Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/64851 The use of graphic rhetoric in communicating business strategy to a diverse audience : a quasi-field experiment Price, Gavin ichelp@gibs.co.za Healey, Christopher UCTD Mini Dissertation (MBA)--University of Pretoria, 2017. Communication is paramount to promoting successful implementation of business strategy. However, little research has focused on what constitutes effective communication of strategy. A quasi-field experiment was conducted to build on current research regarding whether the use of graphic rhetoric is better than text in communicating business strategy to a diverse audience. A total of 44 employees were exposed to the same strategic message through different modes of communication: one using graphic rhetoric and the other text. A pre-test was administered to determine demographics, business strategy exposure and understanding. A post-test was administered to review the levels of attention, agreement, understanding and recall. Participants were then retested seven days later to further test recall. Results suggest that graphic rhetoric can enhance the communication of business strategy across a diverse audience. Further research with a longitudinal design is necessary to understand the role of visual rhetoric in comprehension and implementation of strategy. za2018 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2018-05-11T09:02:38Z 2018-05-11T09:02:38Z 30-03-18 2017 Mini Dissertation Healey, C 2017, The use of graphic rhetoric in communicating business strategy to a diverse audience : a quasi-field experiment, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64851> http://hdl.handle.net/2263/64851 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD The use of graphic rhetoric in communicating business strategy to a diverse audience : a quasi-field experiment |
| title | The use of graphic rhetoric in communicating business strategy to a diverse audience : a quasi-field experiment |
| title_full | The use of graphic rhetoric in communicating business strategy to a diverse audience : a quasi-field experiment |
| title_fullStr | The use of graphic rhetoric in communicating business strategy to a diverse audience : a quasi-field experiment |
| title_full_unstemmed | The use of graphic rhetoric in communicating business strategy to a diverse audience : a quasi-field experiment |
| title_short | The use of graphic rhetoric in communicating business strategy to a diverse audience : a quasi-field experiment |
| title_sort | use of graphic rhetoric in communicating business strategy to a diverse audience a quasi field experiment |
| topic | UCTD |
| url | http://hdl.handle.net/2263/64851 |