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Understanding the potential of digital technologies in enhancing retail business models: an exploratory study

Mini Dissertation (MBA)--University of Pretoria, 2017.

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Other Authors: Kartte, Dunja
Format: Thesis
Language:English
Published: University of Pretoria 2018
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access_status_str Open Access
author2 Kartte, Dunja
author_browse Kartte, Dunja
author_facet Kartte, Dunja
collection Thesis
dc_rights_str_mv © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2017.
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institution University of Pretoria (South Africa)
language English
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license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2018
publishDateRange 2018
publishDateSort 2018
publisher University of Pretoria
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spelling oai:repository.up.ac.za:2263/64854 Understanding the potential of digital technologies in enhancing retail business models: an exploratory study Kartte, Dunja ichelp@gibs.co.za Hogg, Cameron UCTD Mini Dissertation (MBA)--University of Pretoria, 2017. Retail business models on a global scale are undergoing seismic shifts. The advancement brought about by technologies are blurring the boundaries between physical and virtual stores. In the context of South Africa, this could not be more evident in the retail sector. Retailers are ramping up operations in an effort to start servicing and interacting with customers across the omni-channel. This study seeks to gain a deeper understanding of how digital technologies are enhancing the retail business model and examine what challenges have been encountered through the integration process. An exploratory, qualitative research approach was used to investigate and acquire rich insights from the experiences of senior executives of listed entities in the retail sector. A total of eleven semi-structured in-depth interviews were conducted. Data was analysed on the basis of building on key constructs identified from the literature, in an effort to understand what role digital technologies are having in enhancing retail business models. This research study confirmed that digital technologies are prevalent and are having an active role in advancing retailer business models. Principal findings indicated that people, system infrastructure, and communication are all key components which have been enhanced in the business model through digital technology adoption. za2018 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2018-05-11T09:02:39Z 2018-05-11T09:02:39Z 30-03-18 2017 Mini Dissertation Hogg, C 2017, Understanding the potential of digital technologies in enhancing retail business models: an exploratory study, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64854> http://hdl.handle.net/2263/64854 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Understanding the potential of digital technologies in enhancing retail business models: an exploratory study
title Understanding the potential of digital technologies in enhancing retail business models: an exploratory study
title_full Understanding the potential of digital technologies in enhancing retail business models: an exploratory study
title_fullStr Understanding the potential of digital technologies in enhancing retail business models: an exploratory study
title_full_unstemmed Understanding the potential of digital technologies in enhancing retail business models: an exploratory study
title_short Understanding the potential of digital technologies in enhancing retail business models: an exploratory study
title_sort understanding the potential of digital technologies in enhancing retail business models an exploratory study
topic UCTD
url http://hdl.handle.net/2263/64854