Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Understanding consumer adoption of cryptocurrencies
Mini Dissertation (MBA)--University of Pretoria, 2017.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2018
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613698107899904 |
|---|---|
| access_status_str | Open Access |
| author2 | Penfold, Craig |
| author_browse | Penfold, Craig |
| author_facet | Penfold, Craig |
| collection | Thesis |
| dc_rights_str_mv | © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/64874 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:16.658Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/64874 Understanding consumer adoption of cryptocurrencies Penfold, Craig ichelp@gibs.co.za Mahomed, Nadim UCTD Mini Dissertation (MBA)--University of Pretoria, 2017. Cryptocurrency, most notably Bitcoin, has continued to attract attention and consequently substantial investment from businesses, consumers, and the media. Understanding what drives consumer adoption of the technology, however, is not understood. This study uses the UTAUT2 technology adoption theory in order to fill this research gap. A conceptual model is built through a review of the technical aspects of cryptocurrency, an analysis of the technology as currency, and finally a review of technology adoption theory to date. UTAUT2 is found to be the most appropriate adoption theory directly dealing with consumer context. The model conceptualised is tested using multiple linear regression analyses on primary survey data. The findings indicate that facilitating conditions have the highest explanatory effect on actual usage ahead of behavioural intention to use cryptocurrency. Behavioural intention was predicted most strongly by hedonic motivation, followed by perceived trust, and social influence. Interestingly, effort expectancy and performance expectancy were found to be non-significant, contrary to much of the studies in related fields. The study also aimed to identify the primary use-case finding that investment was the primary consumer use. Due to characteristics of the sample collected, the studyÕs findings are limited to the South African context. nk2018 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2018-05-11T09:02:51Z 2018-05-11T09:02:51Z 30-03-18 2017 Mini Dissertation Mahomed, N 2017, Understanding consumer adoption of cryptocurrencies, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64874> http://hdl.handle.net/2263/64874 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Understanding consumer adoption of cryptocurrencies |
| title | Understanding consumer adoption of cryptocurrencies |
| title_full | Understanding consumer adoption of cryptocurrencies |
| title_fullStr | Understanding consumer adoption of cryptocurrencies |
| title_full_unstemmed | Understanding consumer adoption of cryptocurrencies |
| title_short | Understanding consumer adoption of cryptocurrencies |
| title_sort | understanding consumer adoption of cryptocurrencies |
| topic | UCTD |
| url | http://hdl.handle.net/2263/64874 |