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Leveraging big data for strategic decision-making

Mini Dissertation (MBA)--University of Pretoria, 2017.

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Other Authors: Chiba, Manoj
Format: Thesis
Language:English
Published: University of Pretoria 2018
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access_status_str Open Access
author2 Chiba, Manoj
author_browse Chiba, Manoj
author_facet Chiba, Manoj
collection Thesis
dc_rights_str_mv © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2017.
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:37:12.475Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2018
publishDateRange 2018
publishDateSort 2018
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/64890 Leveraging big data for strategic decision-making Chiba, Manoj ichelp@gibs.co.za Mourinho, Frank UCTD Mini Dissertation (MBA)--University of Pretoria, 2017. As organisations find themselves in an environment of uncertainty and increased levels of competition, the rapid changes in technology has resulted in the availability of more data than ever before. The advent of big data has provided firms with the opportunity to take advantage of the increased volume, variety, velocity and veracity of data, allowing for increased levels of innovation, proactivity and risk-taking and a culture of evidencebased decision-making. Although, the challenge remains that organisations are still struggling to successfully extract value from their data. This research aimed to understand if organisations can become more entrepreneurial and achieve a culture of evidence-based decisionmaking by leveraging big data for strategic decision-making. A quantitative study was used to measure the relationship between big data, evidence-based decision-making and entrepreneurial orientation using multivariate data analysis. The results reported statistically significant positive correlations between big data and both evidence-based decision-making and entrepreneurial orientation. Furthermore, big data skills was reported as a significant predictor of both entrepreneurial orientation and evidence-based decision-making. These findings provide empirical evidence and guidance for both academics and business practitioners on the importance of skills and how organisations can leverage big data to become more entrepreneurial and drive an evidence-based decision-making culture. nk2018 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2018-05-11T09:02:57Z 2018-05-11T09:02:57Z 30-03-18 2017 Mini Dissertation Mourinho, F 2017, Leveraging big data for strategic decision-making, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64890> http://hdl.handle.net/2263/64890 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Leveraging big data for strategic decision-making
title Leveraging big data for strategic decision-making
title_full Leveraging big data for strategic decision-making
title_fullStr Leveraging big data for strategic decision-making
title_full_unstemmed Leveraging big data for strategic decision-making
title_short Leveraging big data for strategic decision-making
title_sort leveraging big data for strategic decision making
topic UCTD
url http://hdl.handle.net/2263/64890