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Effectiveness of employer branding on staff retention and compensation expectations
Mini Dissertation (MBA)--University of Pretoria, 2017.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2018
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| _version_ | 1867613681345363968 |
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| access_status_str | Open Access |
| author2 | Ambaram, Meena |
| author_browse | Ambaram, Meena |
| author_facet | Ambaram, Meena |
| collection | Thesis |
| dc_rights_str_mv | © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/64891 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:40:00.824Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/64891 Effectiveness of employer branding on staff retention and compensation expectations Ambaram, Meena ichelp@gibs.co.za Mouton, Hugo UCTD Mini Dissertation (MBA)--University of Pretoria, 2017. This research shows that employer branding could be used to retain employees and reduce compensation levels, whilst providing a practical model to execute a successful employer branding strategy. Employer branding was defined as a set of tangible and intangible benefits offered by an organisation to attract and retain employees from a targeted audience. A quantitative study was performed and data was collected by means of an electronic questionnaire, which was distributed to employees of five South African insurers. Analysis of variance tests, correlation tests and a t-test were used to test the hypotheses. The study showed that employer branding increases staff retention, which could provide a competitive edge for businesses. An excellent employer brand can reduce the compensation expectations of employees, increasing the overall financial performance of a company. The study also showed that age, education level and employment duration have an impact on employer branding, findings which could assist organisations to define their target group. Lastly, employer branding efforts by organisations are recognised by their employees, providing evidence to support the cost of an employer branding strategy. A practical model, the employer branding control cycle (EBCC), was developed to assist organisations to successfully execute an employer branding strategy. This model considers the design, implementation and monitoring phases of such a strategy. nk2018 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2018-05-11T09:02:58Z 2018-05-11T09:02:58Z 30-03-18 2017 Mini Dissertation Mouton, H 2017, Effectiveness of employer branding on staff retention and compensation expectations, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64891> http://hdl.handle.net/2263/64891 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Effectiveness of employer branding on staff retention and compensation expectations |
| title | Effectiveness of employer branding on staff retention and compensation expectations |
| title_full | Effectiveness of employer branding on staff retention and compensation expectations |
| title_fullStr | Effectiveness of employer branding on staff retention and compensation expectations |
| title_full_unstemmed | Effectiveness of employer branding on staff retention and compensation expectations |
| title_short | Effectiveness of employer branding on staff retention and compensation expectations |
| title_sort | effectiveness of employer branding on staff retention and compensation expectations |
| topic | UCTD |
| url | http://hdl.handle.net/2263/64891 |