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Antecedents of saving behaviour among the black middle class in South Africa
Mini Dissertation (MBA)--University of Pretoria, 2017.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2018
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| _version_ | 1867613596629860352 |
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| access_status_str | Open Access |
| author2 | Reyneke, Mignon |
| author_browse | Reyneke, Mignon |
| author_facet | Reyneke, Mignon |
| collection | Thesis |
| dc_rights_str_mv | © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/64905 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:39.945Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/64905 Antecedents of saving behaviour among the black middle class in South Africa Reyneke, Mignon ichelp@gibs.co.za Olifant, Ayanda UCTD Mini Dissertation (MBA)--University of Pretoria, 2017. This paper determined the antecedents to saving behaviour of South AfricaÕs black middle class. South AfricaÕs household saving rates are lower than its emerging market peers. Stimulating domestic savings is crucial for the countryÕs macroeconomic stability. The Theory of Planned Behaviour (TPB) is the theoretical framework employed in this research. The black middle class constitutes a significant portion of South AfricaÕs middle class population. Thus, encouraging saving in this social class is likely to improve South AfricaÕs saving statistics. This paper also examined whether conspicuous consumption has become a social norm among the black middle class in South Africa and its influence on saving behaviour. To conduct the research, an online questionnaire was distributed using convenience and snowball sampling. One-hundred and seventy-one responses were valid and analysed. Structural Equation Modelling was applied to these responses to test the hypotheses. This research found that attitude and perceived behavioural control had a positive impact on intention to save. While social norm and conspicuous consumption had no impact and there was a negative intention to save. The research suggests that policy-makers and financial institutions should focus on building a positive social norm towards saving among the black middle class in South Africa. km2018 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2018-05-11T09:03:15Z 2018-05-11T09:03:15Z 30-03-18 2017 Mini Dissertation Olifant, A 2017, Antecedents of saving behaviour among the black middle class in South Africa, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/64905> http://hdl.handle.net/2263/64905 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Antecedents of saving behaviour among the black middle class in South Africa |
| title | Antecedents of saving behaviour among the black middle class in South Africa |
| title_full | Antecedents of saving behaviour among the black middle class in South Africa |
| title_fullStr | Antecedents of saving behaviour among the black middle class in South Africa |
| title_full_unstemmed | Antecedents of saving behaviour among the black middle class in South Africa |
| title_short | Antecedents of saving behaviour among the black middle class in South Africa |
| title_sort | antecedents of saving behaviour among the black middle class in south africa |
| topic | UCTD |
| url | http://hdl.handle.net/2263/64905 |