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Destination management organisational functions in advancing business tourism
Dissertation (MCom)--University of Pretoria, 2017.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2018
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| _version_ | 1867613676308004864 |
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| access_status_str | Open Access |
| author2 | Du Preez, Elizabeth |
| author_browse | Du Preez, Elizabeth |
| author_facet | Du Preez, Elizabeth |
| collection | Thesis |
| dc_rights_str_mv | � 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MCom)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/65498 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:56.028Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/65498 Destination management organisational functions in advancing business tourism Du Preez, Elizabeth u11243792@tuks.co.za Mahlangu, Nosiphiwo UCTD Dissertation (MCom)--University of Pretoria, 2017. One of the sectors within the tourism industry which is considered to be large and continuously expanding is the business tourism sector, also known as MICE tourism (meetings, incentives, conferences and exhibitions). Countries and cities rely heavily on investment in infrastructure to support the development of this sector and to ensure sustained growth, many destinations use destination management organisations (DMOs) and convention bureaus to provide leadership. These organisations are also tasked to actively promote the destination for leisure travel and it is necessary to understand the distinct requirements that set business tourism development and promotion apart from leisure tourism. This study employed multi-method qualitative research to investigate the roles and functions that DMOs perform in order to develop business tourism in a destination. This included understanding the challenges faced within varied destinations. Data was collected through interviews with a sample of nine major DMOs at various levels and four major conference centres across South Africa. Strategic documents and website content was also analysed as supplement to the primary data. The study shows the importance of especially DMO stakeholder engagement, marketing, identification of opportunities to host business tourism events within the destination, as well as bidding support as the main roles and functions that need to be performed to ensure sustained growth of business tourism. A framework is presented depicting the interaction between DMOs at the national, regional and local levels, as well as with the various industry stakeholders. Tourism Management MCom Unrestricted 2018-07-13T06:48:23Z 2018-07-13T06:48:23Z 2018/05/02 2017 Dissertation Mahlangu, N 2017, Destination management organisational functions in advancing business tourism, MCom Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/65498> A2018 http://hdl.handle.net/2263/65498 en � 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Destination management organisational functions in advancing business tourism |
| title | Destination management organisational functions in advancing business tourism |
| title_full | Destination management organisational functions in advancing business tourism |
| title_fullStr | Destination management organisational functions in advancing business tourism |
| title_full_unstemmed | Destination management organisational functions in advancing business tourism |
| title_short | Destination management organisational functions in advancing business tourism |
| title_sort | destination management organisational functions in advancing business tourism |
| topic | UCTD |
| url | http://hdl.handle.net/2263/65498 |