Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Consumers' perceptions of a South African premium private label retailer's innovativeness within a selected foods category
Dissertation (MConsumer Science)--University of Pretoria, 2017.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2018
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613629627498496 |
|---|---|
| access_status_str | Open Access |
| author2 | Du Rand, Gerrie Elizabeth |
| author_browse | Du Rand, Gerrie Elizabeth |
| author_facet | Du Rand, Gerrie Elizabeth |
| collection | Thesis |
| dc_rights_str_mv | © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Dissertation (MConsumer Science)--University of Pretoria, 2017. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/65943 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:11.459Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/65943 Consumers' perceptions of a South African premium private label retailer's innovativeness within a selected foods category Du Rand, Gerrie Elizabeth u12228542@tuks.co.za Erasmus, Alet C. (Aletta Catharina) Roberts, Maria Elizabeth UCTD Dissertation (MConsumer Science)--University of Pretoria, 2017. Purpose – The purpose of this research study was two-fold; firstly, to investigate consumers’ overall perceptions of a specific South African premium private label food retailer’s (PPLFR) innovativeness within the selected department; this included investigating the consumers’ perceptions of innovativeness about a product and promotional positioning and in-store experience. Secondly, it is to determine and correlate the association between consumers’ perceptions of the PPLFR’s innovativeness and its organisational performance, excluding financial performance, thereby including consumer purchasing behaviour linked to perceptions such as purchase intent, satisfaction, and loyalty. Design/methodology/approach – This research was empirical and followed an exploratory, descriptive approach. It made use of primary data, collected electronically through a structured self-administered questionnaire, from 628 respondents. The study was quantitative, correlational, and cross-sectional and reflected on perceptions at the specific time of the study, within a particular context. Findings – The study concluded that consumers' perceived the premium private label retailer as innovative concerning product and promotional positioning as well as in-store experience for sweet baked items sold at the retailer. The relationship between the positive perceptions and the subjective performance outcomes and consumer purchasing behaviour could be correlated and was positive. Originality/value – For academic scholars, retailer innovativeness and essential retail innovations are crucial topics that should be explored. Investigating consumer perceptions of premium private label retailer innovativeness in an emerging market is critical to understand how retailer investment in innovations contributes to their capability. Put into practice, these results may be useful to retailers, to adopt a more consumer-centric innovation strategy especially in an era of increase competition where innovation is seen as such a critical instrument for differentiation. Consumer Science MConsumer Science Unrestricted 2018-07-25T09:01:07Z 2018-07-25T09:01:07Z 2018/04/19 2017 Dissertation Roberts, ME 2017, Consumers' perceptions of a South African premium private label retailer's innovativeness within a selected foods category, MConsumer Science Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/65943> A2018 http://hdl.handle.net/2263/65943 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Consumers' perceptions of a South African premium private label retailer's innovativeness within a selected foods category |
| title | Consumers' perceptions of a South African premium private label retailer's innovativeness within a selected foods category |
| title_full | Consumers' perceptions of a South African premium private label retailer's innovativeness within a selected foods category |
| title_fullStr | Consumers' perceptions of a South African premium private label retailer's innovativeness within a selected foods category |
| title_full_unstemmed | Consumers' perceptions of a South African premium private label retailer's innovativeness within a selected foods category |
| title_short | Consumers' perceptions of a South African premium private label retailer's innovativeness within a selected foods category |
| title_sort | consumers perceptions of a south african premium private label retailer s innovativeness within a selected foods category |
| topic | UCTD |
| url | http://hdl.handle.net/2263/65943 |