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Symbolic consumption and the extended self during liminality of MBA students
Mini Dissertation (MBA)--University of Pretoria, 2018.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2018
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| _version_ | 1867613610825482240 |
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| access_status_str | Open Access |
| author2 | Niemann-Struweg, Ilse |
| author_browse | Niemann-Struweg, Ilse |
| author_facet | Niemann-Struweg, Ilse |
| collection | Thesis |
| dc_rights_str_mv | © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2018. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/66041 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:53.515Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/66041 Symbolic consumption and the extended self during liminality of MBA students Niemann-Struweg, Ilse ichelp@gibs.co.za Grigorian, Vartush UCTD Liminality Symbolic consumption Extended self Financial constraint Mini Dissertation (MBA)--University of Pretoria, 2018. The current qualitative research was aimed at exploring and describing symbolic consumption and extension of self through possessions during liminality of full-time MBA students, moderated by financial constraint. The main purpose of the study was to gain deeper understanding of the liminal stage of full-time MBA students as consumers, and its effect on the symbolic consumption in the context of restricted financial resources. The main purpose of the research determined its exploratory and inductive nature within the interpretivist philosophy to qualitative inquiry. Twelve semi-structured interviews were conducted with participants chosen according to the pre-set criteria. Raw data was analysed using constant comparative and content analyses. The main findings of the research showed that during MBA studies as a period of liminality, participants faced the necessity to re-adjust their consumption behaviour in order to fulfil the shifts to new social roles and therefore construct new identities. Being financially constrained, they had to make trade-offs defined by main priorities of this stage in life. As a result, participants re-evaluated their previous consumption behaviour, and adopted a new one appropriate for their new social roles and gained new decisionmaking skills. Through financial constraint as an important moderating variable of the experience, participants gained new understanding of power and value of money which formed their consumption going forward. The outcome of the research contributed to the existing body of knowledge on changes in consumption behaviour of individuals in life transitions, including symbolic consumption and self-extension through possessions. In addition to that, insights gained during research contributed to the understanding of the role financial constraint plays as a moderating variable for consumption in transition. Therefore, the results of the research are of practical value for marketers as they provide valuable insights that can be used for more efficient targeting of appropriate buyer groups. Gordon Institute of Business Science (GIBS) MBA Unrestricted 2018-07-31T14:13:28Z 2018-07-31T14:13:28Z 2018-09-30 2018-03-12 Mini Dissertation Grigorian, V 2018, Symbolic consumption and the extended self during liminality of MBA students, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/66041> http://hdl.handle.net/2263/66041 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Liminality Symbolic consumption Extended self Financial constraint Symbolic consumption and the extended self during liminality of MBA students |
| title | Symbolic consumption and the extended self during liminality of MBA students |
| title_full | Symbolic consumption and the extended self during liminality of MBA students |
| title_fullStr | Symbolic consumption and the extended self during liminality of MBA students |
| title_full_unstemmed | Symbolic consumption and the extended self during liminality of MBA students |
| title_short | Symbolic consumption and the extended self during liminality of MBA students |
| title_sort | symbolic consumption and the extended self during liminality of mba students |
| topic | UCTD Liminality Symbolic consumption Extended self Financial constraint |
| url | http://hdl.handle.net/2263/66041 |