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Guess who’s looking : the effects of anticipated audience on self-presentation behaviour
Mini Dissertation (MBA)--University of Pretoria, 2018.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2018
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| _version_ | 1867613576195211264 |
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| access_status_str | Open Access |
| author2 | Price, Gavin |
| author_browse | Price, Gavin |
| author_facet | Price, Gavin |
| collection | Thesis |
| dc_rights_str_mv | © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2018. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/66042 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:20.548Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/66042 Guess who’s looking : the effects of anticipated audience on self-presentation behaviour Price, Gavin ichelp@gibs.co.za Jackson, Thomas UCTD Self-presentation Impression-management Social desirability bias Accountability Mini Dissertation (MBA)--University of Pretoria, 2018. Self-evaluations are typically performed in the workplace in order to apportion rewards, judge suitability for promotions and to assign people to appropriate roles. However, people adapt their representations of the self to their circumstances so much so that self-evaluations, as a true reflection of a person’s performance or character, are often of little worth. Assuming honest and sincere rather than manipulated feedback in the workplace is better for achieving business objectives, this research describes hypothesised key drivers of self-presentation behaviour and contributes towards improving the design of self-evaluation instruments. A theoretical model of self-presentation behaviour was constructed, drawing on theory of social desirability bias, impression management and accountability, that proposes anticipation of two distinct characteristics of an audience, power to reward and knowledge of the dimensions being assessed, cause the self-presenting individual to adapt their representations of themselves in specific and predictable ways. A quasi-experiment was performed, using a sample of 278 MBA students allocated to four groups, on the effects of audience anticipation on self-reporting on the dimensions of performance and personality. Statistical pair-wise comparisons of means in experimental groups and principal components analysis verified the theoretical model. Gordon Institute of Business Science (GIBS) MBA Unrestricted 2018-07-31T14:13:34Z 2018-07-31T14:13:34Z 2018-09-30 2018-03-12 Mini Dissertation Jackson, T 2018, Guess who’s looking: The effects of anticipated audience on self-presentation behaviour, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/66042> http://hdl.handle.net/2263/66042 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Self-presentation Impression-management Social desirability bias Accountability Guess who’s looking : the effects of anticipated audience on self-presentation behaviour |
| title | Guess who’s looking : the effects of anticipated audience on self-presentation behaviour |
| title_full | Guess who’s looking : the effects of anticipated audience on self-presentation behaviour |
| title_fullStr | Guess who’s looking : the effects of anticipated audience on self-presentation behaviour |
| title_full_unstemmed | Guess who’s looking : the effects of anticipated audience on self-presentation behaviour |
| title_short | Guess who’s looking : the effects of anticipated audience on self-presentation behaviour |
| title_sort | guess who s looking the effects of anticipated audience on self presentation behaviour |
| topic | UCTD Self-presentation Impression-management Social desirability bias Accountability |
| url | http://hdl.handle.net/2263/66042 |