Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
Buyers' institution-based trust in South African C2C e-commerce : a social capital theory perspective
Mini Dissertation (MBA)--University of Pretoria, 2018.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2018
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613463656792064 |
|---|---|
| access_status_str | Open Access |
| author2 | Niemann-Struweg, Ilse |
| author_browse | Niemann-Struweg, Ilse |
| author_facet | Niemann-Struweg, Ilse |
| collection | Thesis |
| dc_rights_str_mv | © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2018. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/66241 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:36:33.236Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/66241 Buyers' institution-based trust in South African C2C e-commerce : a social capital theory perspective Niemann-Struweg, Ilse ichelp@gibs.co.za Ruttell, Gareth UCTD Mini Dissertation (MBA)--University of Pretoria, 2018. Consumer-to-Consumer (C2C) e-commerce has grown substantially since the rise of the internet as it provides a means for individuals to effectively buy and sell goods between one another without the need for re-sellers. Using social capital theory, this study aims to understand how the dimensions of social capital in the South African environment effect buyers willingness to transact in C2C e-commerce. Through this understanding, the study then analyses the current institutional mechanisms employed in order to compare and contrast the extent to which these mechanisms are able to facilitate efficient C2C transactions. Twelve buyers using C2C websites to purchase goods were interviewed for the study. Through understanding social capital in a South African context, the results demonstrate the extent to which current institutional mechanisms are ineffective in facilitating buyers trust and willingness to transact. These findings will assist C2C websites in building effective institutional mechanisms. The theoretical contributions and practical implications are discussed. Gordon Institute of Business Science (GIBS) MBA Unrestricted 2018-08-17T09:42:46Z 2018-08-17T09:42:46Z 9/30/18 2018 Mini Dissertation Ruttell, G 2018, Buyers' institution-based trust in South African C2C e-commerce : a social capital theory perspective, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/66241> http://hdl.handle.net/2263/66241 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Buyers' institution-based trust in South African C2C e-commerce : a social capital theory perspective |
| title | Buyers' institution-based trust in South African C2C e-commerce : a social capital theory perspective |
| title_full | Buyers' institution-based trust in South African C2C e-commerce : a social capital theory perspective |
| title_fullStr | Buyers' institution-based trust in South African C2C e-commerce : a social capital theory perspective |
| title_full_unstemmed | Buyers' institution-based trust in South African C2C e-commerce : a social capital theory perspective |
| title_short | Buyers' institution-based trust in South African C2C e-commerce : a social capital theory perspective |
| title_sort | buyers institution based trust in south african c2c e commerce a social capital theory perspective |
| topic | UCTD |
| url | http://hdl.handle.net/2263/66241 |