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Consumer Race & Multiculturation : do racially ambiguous models drive greater advertising effectiveness across all races in an organic multicultural market?

Thesis (PhD)--University of Pretoria, 2018.

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Bibliographic Details
Other Authors: Booyse, Wim
Format: Thesis
Language:English
Published: University of Pretoria 2018
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Summary:Thesis (PhD)--University of Pretoria, 2018.