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Corporate reputation risk in relation to the social media landscape
Organisations are vulnerable in terms of the potential reputation damage social media can cause. Social media provide a voice to all, whether it be based on fact or fiction. A low tolerance for corporate wrongdoing (however minor), deep-rooted anti-corporate sentiments and the demand for compliance...
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2018
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