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An improved methodology for the analysis of retail trade areas
Thesis (PhD)--University of Pretoria, 2018.
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| Format: | Thesis |
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University of Pretoria
2018
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| _version_ | 1867613680427859968 |
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| access_status_str | Open Access |
| author2 | Cloete, C.E. (Christiaan Ernst) |
| author_browse | Cloete, C.E. (Christiaan Ernst) |
| author_facet | Cloete, C.E. (Christiaan Ernst) |
| collection | Thesis |
| dc_rights_str_mv | � 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Thesis (PhD)--University of Pretoria, 2018. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/67995 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:59.869Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2018 |
| publishDateRange | 2018 |
| publishDateSort | 2018 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/67995 An improved methodology for the analysis of retail trade areas Cloete, C.E. (Christiaan Ernst) hein@demacon.co.za Du Toit, Hein UCTD Unrestricted Thesis (PhD)--University of Pretoria, 2018. Market analysis is a key component of a sound real estate investment analysis process. Traditional market analysis techniques do not reflect complex trade area attributes and socio-economic realities, such as retail market structure, degree of diversity within the retail market structure, supply-demand saturation levels, the spatial distribution of demand and the composite effect of trade area growth variables on future asset performance. The validity of central place theory, among other things, is analysed. It was revealed that the theory of central places is not supported by its base research and fundamental errors exist in the mathematical relationships that were developed to support this theory. These errors are perpetuated in various urban and regional planning theories, market analysis techniques, models and retail/business hierarchy documents and policies � including but not limited to the research of Berry on urban centres. Notwithstanding these errors, Christallerian principles of central place theory are still widely accepted as correct and remain influential in theory and practice. As basis for the analysis of central place theory, the Fischer-DiPasquale-Wheaton (FDW) model is used. This model conceptualises the relationship between variables that represent the micro-foundations of economic behaviour in property and asset markets. Primary research on stated and revealed preferences by consumers and shopping centre owners revealed further shortcomings of central place theory. Incorrect assumptions associated with the nearest centre postulate and the so-called �six-for-six� principle are interrogated, together with the diseconomies of centralisation/concentration (i.e. increasing costs with greater concentration) which appear not to have been considered by Christaller. A number of qualitative and quantitative research techniques are deployed, including interviews with shopping centre owners and developers, proportionally stratified consumer surveys, statistical analysis of shopping centre performance data and analyses of the frequency distribution of shopping centres. Based on the findings, an improved methodology for the analysis of retail trade areas is presented. The improved methodology incorporates four techniques, namely the Multi-Criteria Saturation Index (MCSI), Retail Diversification Index (RDI), Demand Density Analysis (DDA) and Growth Matrix (GM). A test for validity was developed, based on a comparison of actual versus forecast shopping centre sales data. The negligible difference observed between actual and forecast sales for the centres analysed validates the proposed improved methodology for the analysis of retail trade areas. Construction Economics PhD 2018-12-05T08:06:24Z 2018-12-05T08:06:24Z 2009/08/18 2018 Thesis Du Toit, H 2018, An improved methodology for the analysis of retail trade areas, PhD Thesis, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/67995> S2018 http://hdl.handle.net/2263/67995 en � 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Unrestricted An improved methodology for the analysis of retail trade areas |
| title | An improved methodology for the analysis of retail trade areas |
| title_full | An improved methodology for the analysis of retail trade areas |
| title_fullStr | An improved methodology for the analysis of retail trade areas |
| title_full_unstemmed | An improved methodology for the analysis of retail trade areas |
| title_short | An improved methodology for the analysis of retail trade areas |
| title_sort | improved methodology for the analysis of retail trade areas |
| topic | UCTD Unrestricted |
| url | http://hdl.handle.net/2263/67995 |