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Media influence on parental understanding of optimal nutrition for their young children

Dissertation (MEd)--University of Pretoria, 2018.

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Other Authors: Joubert, Jacomina Christina
Format: Thesis
Language:English
Published: University of Pretoria 2018
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access_status_str Open Access
author2 Joubert, Jacomina Christina
author_browse Joubert, Jacomina Christina
author_facet Joubert, Jacomina Christina
collection Thesis
dc_rights_str_mv © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Dissertation (MEd)--University of Pretoria, 2018.
format Thesis
id oai:repository.up.ac.za:2263/68022
institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:37:35.225Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2018
publishDateRange 2018
publishDateSort 2018
publisher University of Pretoria
publisherStr University of Pretoria
record_format dspace
source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/68022 Media influence on parental understanding of optimal nutrition for their young children Joubert, Jacomina Christina ANELIZEGG@GMAIL.COM Moen, Melanie Carmen Gucher-Greeff, Anelize Unrestricted UCTD Food choices Nutrition Eating behaviour Influence of food advertisement Parents understanding of food choices for their household Advertisements Education theses SDG-02 Education theses SDG-03 Education theses SDG-04 Dissertation (MEd)--University of Pretoria, 2018. Parents are the primary caretakers of their children and are responsible for providing them with optimal nutrition. This study investigates parents’ understanding of the nutritional value of advertised foods which informs their choices of food products as part of their duty to model, inform, encourage and advise their children on healthy eating habits. At the age of three children do not have a cognitive understanding of healthy nutrition; yet optimal nutrition is important, as it has a long-lasting positive effect on a person’s cognitive development and health. The objective of this research is to find out how the media influence parents’ understanding through gaining knowledge of their nutritional practices, to determine their views of optimal nutrition for young children and whether parents were aware of their child’s nutritional needs and provide them with optimal nutrition. Albert Bandura’s social learning theory posits that people learn from one another through observation, imitation and modelling. Children learn by observing people and watching television, where they were exposed to advertisements that influence what food they want to eat, without considering the nutritional value of that food. The methodological approach taken in this study was a mixed method. Both qualitative and quantitative data were gathered by means of semi-structured interviews and self-administered questionnaires. The results of this study indicated that parents were aware of what a nutritious meal for a child was, but due to time and financial constraints could not always provide their children with an optimal meal. Recommendations for future research were made with regard to parents’ understanding of their food choices. New insight from this study indicated that visual media influenced children more than parents. Children asked for products in stores and if finances allowed it, parents would purchase the product no matter the nutritional value of the product. dzm2026 Early Childhood Education MEd Unrestricted SDG-02: Zero hunger SDG-03: Good health and well-being SDG-04: Quality education 2018-12-05T08:06:29Z 2018-12-05T08:06:29Z 2009/07/18 2018 Dissertation Gucher-Greeff, A 2018, Media influence on parental understanding of optimal nutrition for their young children, MEd Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/68022> S2018 http://hdl.handle.net/2263/68022 en © 2018 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle Unrestricted
UCTD
Food choices
Nutrition
Eating behaviour
Influence of food advertisement
Parents understanding of food choices for their household
Advertisements
Education theses SDG-02
Education theses SDG-03
Education theses SDG-04
Media influence on parental understanding of optimal nutrition for their young children
title Media influence on parental understanding of optimal nutrition for their young children
title_full Media influence on parental understanding of optimal nutrition for their young children
title_fullStr Media influence on parental understanding of optimal nutrition for their young children
title_full_unstemmed Media influence on parental understanding of optimal nutrition for their young children
title_short Media influence on parental understanding of optimal nutrition for their young children
title_sort media influence on parental understanding of optimal nutrition for their young children
topic Unrestricted
UCTD
Food choices
Nutrition
Eating behaviour
Influence of food advertisement
Parents understanding of food choices for their household
Advertisements
Education theses SDG-02
Education theses SDG-03
Education theses SDG-04
url http://hdl.handle.net/2263/68022