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Storytelling as a mechanism for driving the employee engagement of knowledge workers in a VUCA environment
Mini Dissertation (MBA)--University of Pretoria, 2018.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2019
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| _version_ | 1867613574532169728 |
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| access_status_str | Open Access |
| author2 | Vermaak, Andre |
| author_browse | Vermaak, Andre |
| author_facet | Vermaak, Andre |
| collection | Thesis |
| dc_rights_str_mv | © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2018. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/68794 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:18.923Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/68794 Storytelling as a mechanism for driving the employee engagement of knowledge workers in a VUCA environment Vermaak, Andre ichelp@gibs.co.za Redelinghuis, Herman UCTD Mini Dissertation (MBA)--University of Pretoria, 2018. In the volatile, uncertain, complex and ambiguous operating environments which organisations are forced to navigate through, the focus remains on ensuring employees are engaged at work. Increased levels of employee engagement have many benefits to organisations, including better productivity and increased amounts of discretionary effort. As a driver of employee engagement, the mechanism of storytelling in a corporate environment is used as a tool for communicating a clear understanding of the direction of the organisation. Storytelling needs to be done in a structured format and with a clear understanding of the qualities of the audience receiving the message, to optimise the effectiveness of the process. In this qualitative research study through the use of storytelling the employees are able to relate to and buy into the goals of the organisation, resulting in increased levels of employee engagement, which result in increased productivity, which leads to profitability for the organisation kr2019 Gordon Institute of Business Science (GIBS) MBA 2019-04-04T10:16:43Z 2019-04-04T10:16:43Z 30-Mar-19 2018 Mini Dissertation Redelinghuis, H 2018, Storytelling as a mechanism for driving the employee engagement of knowledge workers in a VUCA environment, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/68794> http://hdl.handle.net/2263/68794 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Storytelling as a mechanism for driving the employee engagement of knowledge workers in a VUCA environment |
| title | Storytelling as a mechanism for driving the employee engagement of knowledge workers in a VUCA environment |
| title_full | Storytelling as a mechanism for driving the employee engagement of knowledge workers in a VUCA environment |
| title_fullStr | Storytelling as a mechanism for driving the employee engagement of knowledge workers in a VUCA environment |
| title_full_unstemmed | Storytelling as a mechanism for driving the employee engagement of knowledge workers in a VUCA environment |
| title_short | Storytelling as a mechanism for driving the employee engagement of knowledge workers in a VUCA environment |
| title_sort | storytelling as a mechanism for driving the employee engagement of knowledge workers in a vuca environment |
| topic | UCTD |
| url | http://hdl.handle.net/2263/68794 |