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The potential for micro-enterprises to grow from subsistence entrepreneurship to mainstream small business ownership in the gig economy
Mini Dissertation (MBA)--University of Pretoria, 2018.
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| Other Authors: | |
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2019
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| _version_ | 1867613607374618624 |
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| access_status_str | Open Access |
| author2 | Mnguni, Khanyiso |
| author_browse | Mnguni, Khanyiso |
| author_facet | Mnguni, Khanyiso |
| collection | Thesis |
| dc_rights_str_mv | © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2018. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/68798 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:38:50.049Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/68798 The potential for micro-enterprises to grow from subsistence entrepreneurship to mainstream small business ownership in the gig economy Mnguni, Khanyiso ichelp@gibs.co.za Seroka, Otshepeng UCTD Mini Dissertation (MBA)--University of Pretoria, 2018. Institutional theory has been increasingly used to understand entrepreneurial research. The implications of the theory are that entrepreneurs are more likely to seek avenues that optimize their returns in the context of their institutional environment. This research critically examines the potential of Uber partners to grow into mainstream small businesses within the institutional context of the gig economy. Using a qualitative research methodology, comprising semi-structured interviews with Uber partners in Johannesburg, the enablers and inhibitors of growth in the institutional environment were established. The research shows that the South African context exhibits a number of constraints to growth for micro-entrepreneurs such as a culture of collectivism, unemployment, inequality, and corruption from a government and societal point of view. The institutional context of Uber displays some growth enabling factors; however, the research has shown that the institutional context exhibits many more growth inhibiting factors. The conducted research finds that the institutional context is more conducive to providing additional income or subsistence income rather than transformational income and that the growth of micro-enterprises is thus limited. The research is envisioned to help micro-entrepreneurs in the allocation of their resources as they consider the potential for growth of their enterprises. ms2019 Gordon Institute of Business Science (GIBS) MBA 2019-04-04T10:16:44Z 2019-04-04T10:16:44Z 30-Mar-19 2018 Mini Dissertation Seroka, O 2018, The potential for micro-enterprises to grow from subsistence entrepreneurship to mainstream small business ownership in the gig economy, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/68798> http://hdl.handle.net/2263/68798 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD The potential for micro-enterprises to grow from subsistence entrepreneurship to mainstream small business ownership in the gig economy |
| title | The potential for micro-enterprises to grow from subsistence entrepreneurship to mainstream small business ownership in the gig economy |
| title_full | The potential for micro-enterprises to grow from subsistence entrepreneurship to mainstream small business ownership in the gig economy |
| title_fullStr | The potential for micro-enterprises to grow from subsistence entrepreneurship to mainstream small business ownership in the gig economy |
| title_full_unstemmed | The potential for micro-enterprises to grow from subsistence entrepreneurship to mainstream small business ownership in the gig economy |
| title_short | The potential for micro-enterprises to grow from subsistence entrepreneurship to mainstream small business ownership in the gig economy |
| title_sort | potential for micro enterprises to grow from subsistence entrepreneurship to mainstream small business ownership in the gig economy |
| topic | UCTD |
| url | http://hdl.handle.net/2263/68798 |