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Assessing green sustainability strategy implications : investing in the future

Mini Dissertation (MBA)--University of Pretoria, 2018.

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Other Authors: Pieterse, Thea
Format: Thesis
Language:English
Published: University of Pretoria 2019
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access_status_str Open Access
author2 Pieterse, Thea
author_browse Pieterse, Thea
author_facet Pieterse, Thea
collection Thesis
dc_rights_str_mv © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2018.
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institution University of Pretoria (South Africa)
language English
last_indexed 2026-06-10T12:37:18.340Z
license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2019
publishDateRange 2019
publishDateSort 2019
publisher University of Pretoria
publisherStr University of Pretoria
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source_str UPSpace — University of Pretoria Institutional Repository
spelling oai:repository.up.ac.za:2263/68810 Assessing green sustainability strategy implications : investing in the future Pieterse, Thea ichelp@gibs.co.za Tessendorf, Mischa UCTD Mini Dissertation (MBA)--University of Pretoria, 2018. Recent years have seen an increase in the demand for sustainability reflected in organisations, society and academic literature. The overall objective of this study was to examine organisations who actively manage their carbon footprint as part of their sustainability strategy through implementing green initiatives. This research study used a qualitative and exploratory approach of the research method, design, population, sampling method and size and data analysis to strengthen the selected approach for this study. A total of 16 semi-structured, in-depth interviews were conducted which provided a rich perspective and new insights into the area of study due to the knowledge and expertise of each interviewee. The key findings from the research indicated that there are three dominant factors that influence an organisation in order to implement green initiatives in to their sustainability strategy. It was determined that reducing the organisationÕs carbon footprint, the dynamic and forward thinking leadership and the overall image and reputation of an organisation was essential when deciding to implement these green initiatives into the strategy. Through implementing these initiatives the organisation could achieve a sustainable change model, a tipping point towards profitability. This model illustrates the relationship between all the identified factors and conceptualises a method that can be followed in order for organisations to develop an overall ÒgreenÓ sustainability strategy while being profitable. The findings from this research will add in the field of sustainability and the implications green initiatives have on an organisations overall strategy and profitability. ms2019 Gordon Institute of Business Science (GIBS) MBA 2019-04-04T10:16:48Z 2019-04-04T10:16:48Z 30-Mar-19 2018 Mini Dissertation Tessendorf, M 2018, Assessing green sustainability strategy implications : investing in the future, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/68810> http://hdl.handle.net/2263/68810 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Assessing green sustainability strategy implications : investing in the future
title Assessing green sustainability strategy implications : investing in the future
title_full Assessing green sustainability strategy implications : investing in the future
title_fullStr Assessing green sustainability strategy implications : investing in the future
title_full_unstemmed Assessing green sustainability strategy implications : investing in the future
title_short Assessing green sustainability strategy implications : investing in the future
title_sort assessing green sustainability strategy implications investing in the future
topic UCTD
url http://hdl.handle.net/2263/68810