Full Text Available
Note: Clicking the button above will open the full text document at the original institutional repository in a new window.
The feasibility of online as a distribution channel for personal luxury goods in South Africa
Mini Dissertation (MBA)--University of Pretoria, 2018.
Saved in:
| Other Authors: | |
|---|---|
| Format: | Thesis |
| Language: | English |
| Published: |
University of Pretoria
2019
|
| Subjects: | |
| Tags: |
No Tags, Be the first to tag this record!
|
| _version_ | 1867613672205975552 |
|---|---|
| access_status_str | Open Access |
| author2 | Manzi, Thando |
| author_browse | Manzi, Thando |
| author_facet | Manzi, Thando |
| collection | Thesis |
| dc_rights_str_mv | © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2018. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/68836 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:39:52.104Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/68836 The feasibility of online as a distribution channel for personal luxury goods in South Africa Manzi, Thando ichelp@gibs.co.za Dangor, Layla UCTD Mini Dissertation (MBA)--University of Pretoria, 2018. The evolution of technology and the rise of e-commerce is disrupting traditional retail models including those of luxury retailers. Luxury has been slow to adapt to this change and luxury brands are reluctant to sell online. It is thought that e-commerce is not compatible with luxury as it contradicts the luxury attributes of exclusivity, inaccessibility and unavailability. This study explores whether selling luxury online is feasible by understanding if the online sale of luxury goods in South Africa, which is considered to be an emerging luxury market, does change South African personal luxury good consumers perception of and motivation to purchase the luxury brand. Data was collected through semi-structured interviews with 13 regular personal luxury good consumers in South Africa. The study found that the South African personal luxury good consumers perception of and motivation to purchase luxury is unchanged due to e-commerce. However, consumers are found to have a low willingness to purchase luxury online. The reasons for this are not found to be specific to luxury e-commerce but e-commerce in general. The study adds to the literature on luxury consumer behaviour in South African and provides insight for luxury brand managers on the approach to luxury e-commerce kr2019 Gordon Institute of Business Science (GIBS) MBA 2019-04-04T10:16:56Z 2019-04-04T10:16:56Z 30-Mar-19 2018 Mini Dissertation Dangor, L 2018, The feasibility of online as a distribution channel for personal luxury goods in South Africa, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/68836> http://hdl.handle.net/2263/68836 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD The feasibility of online as a distribution channel for personal luxury goods in South Africa |
| title | The feasibility of online as a distribution channel for personal luxury goods in South Africa |
| title_full | The feasibility of online as a distribution channel for personal luxury goods in South Africa |
| title_fullStr | The feasibility of online as a distribution channel for personal luxury goods in South Africa |
| title_full_unstemmed | The feasibility of online as a distribution channel for personal luxury goods in South Africa |
| title_short | The feasibility of online as a distribution channel for personal luxury goods in South Africa |
| title_sort | feasibility of online as a distribution channel for personal luxury goods in south africa |
| topic | UCTD |
| url | http://hdl.handle.net/2263/68836 |