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Business networks as a mode of market entry into emerging markets

Mini Dissertation (MBA)--University of Pretoria, 2018.

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Other Authors: Chiba, Manoj
Format: Thesis
Language:English
Published: University of Pretoria 2019
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access_status_str Open Access
author2 Chiba, Manoj
author_browse Chiba, Manoj
author_facet Chiba, Manoj
collection Thesis
dc_rights_str_mv © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria.
description Mini Dissertation (MBA)--University of Pretoria, 2018.
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institution University of Pretoria (South Africa)
language English
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license_str Other — see source repository
provenance_str_mv Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository
publishDate 2019
publishDateRange 2019
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publisher University of Pretoria
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spelling oai:repository.up.ac.za:2263/68904 Business networks as a mode of market entry into emerging markets Chiba, Manoj ichelp@gibs.co.za Moodley, Prevanya UCTD Mini Dissertation (MBA)--University of Pretoria, 2018. The internationalisation efforts of emerging market multinational corporations in new emerging markets are frequently hampered by prevalent absent and weakened institutions in the target market. Furthermore, acquisition of knowledge, information flow and the development of a decision-making system focused on general internationalisation issues as well as target market specific information while critical to the success of market entry into emerging markets, are difficult factors to put in place in the context of uncertainty and high risk caused by institutional voids. Business networks offer value with respect to access to information and knowledge as well as overcoming institutional voids in emerging markets. While the common modes of market entry for EMNCs expanding into emerging markets include start-up, acquisition, contractual agreement and joint ventures, this study delved into the possibility that business networks of a mode of market entry in themselves and attempted to understand how EMNCs are leveraging business networks as a mode of entry. The results reported indicate that business networks and knowledge & learning are significant contributors to the mode of market entry selected by EMNCs for emerging market expansion. Furthermore, institutional voids while posing significant challenges for EMNCs, were found not to contribute to the mode of market entry used by EMNCs for internationalisation. dm2019 Gordon Institute of Business Science (GIBS) MBA 2019-04-04T10:17:10Z 2019-04-04T10:17:10Z 30-Mar-19 2018 Mini Dissertation Moodley, P. 2018. Business networks as a mode of transport entry into emerging markets, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/68904> http://hdl.handle.net/2263/68904 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria
spellingShingle UCTD
Business networks as a mode of market entry into emerging markets
title Business networks as a mode of market entry into emerging markets
title_full Business networks as a mode of market entry into emerging markets
title_fullStr Business networks as a mode of market entry into emerging markets
title_full_unstemmed Business networks as a mode of market entry into emerging markets
title_short Business networks as a mode of market entry into emerging markets
title_sort business networks as a mode of market entry into emerging markets
topic UCTD
url http://hdl.handle.net/2263/68904