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Investigating the relationship between business model components utilised in firms and the digital business strategy
Mini Dissertation (MBA)--University of Pretoria, 2019.
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| Format: | Thesis |
| Language: | English |
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University of Pretoria
2019
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| _version_ | 1867613510644531200 |
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| access_status_str | Open Access |
| author2 | Mabinya, Baxolile |
| author_browse | Mabinya, Baxolile |
| author_facet | Mabinya, Baxolile |
| collection | Thesis |
| dc_rights_str_mv | © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. |
| description | Mini Dissertation (MBA)--University of Pretoria, 2019. |
| format | Thesis |
| id | oai:repository.up.ac.za:2263/71763 |
| institution | University of Pretoria (South Africa) |
| language | English |
| last_indexed | 2026-06-10T12:37:18.025Z |
| license_str | Other — see source repository |
| provenance_str_mv | Harvested via OAI-PMH from UPSpace — University of Pretoria Institutional Repository |
| publishDate | 2019 |
| publishDateRange | 2019 |
| publishDateSort | 2019 |
| publisher | University of Pretoria |
| publisherStr | University of Pretoria |
| record_format | dspace |
| source_str | UPSpace — University of Pretoria Institutional Repository |
| spelling | oai:repository.up.ac.za:2263/71763 Investigating the relationship between business model components utilised in firms and the digital business strategy Mabinya, Baxolile ichelp@gibs.co.za Shaik, Mahomed UCTD Mini Dissertation (MBA)--University of Pretoria, 2019. With the advent and rise of digital technologies over the past decades, firms are faced with the dilemma of how to adopt these technologies to remain competitive. As a result, business strategies are being impacted due to business leaders navigating the transformation of the traditional business to one that can compete in a digital economy. To do so, business managers are required to design and implement new digital business models in an effort to identify new opportunities and become differentiated. Therefore, this study aimed to explore and create a deeper understanding of the relationship between a set of business model components utilised in firms and the digital business strategy. This research analysed responses from 107 participants that had experience in business model and digital strategy design and implementation. Using a partial least squared structural equation model, this study found that the five business model components identified for this study have a positive correlation with the digital strategy. Furthermore, the results from multiple linear regression analysis of the collective effect of the business model components on the digital business strategy, indicated that two of the five business model components are a significant predictor of success of digital business strategy. As a result, business managers are able to build stronger business cases by focusing on the business model components that will result in a successful digital strategy design and implementation. pt2019 Gordon Institute of Business Science (GIBS) MBA Unrestricted 2019-10-09T14:23:09Z 2019-10-09T14:23:09Z 2019/09/30 2019 Mini Dissertation Shaik, M 2019, Investigating the relationship between business model components utilised in firms and the digital business strategy, MBA Mini Dissertation, University of Pretoria, Pretoria, viewed yymmdd <http://hdl.handle.net/2263/71763> S2019 http://hdl.handle.net/2263/71763 en © 2019 University of Pretoria. All rights reserved. The copyright in this work vests in the University of Pretoria. No part of this work may be reproduced or transmitted in any form or by any means, without the prior written permission of the University of Pretoria. application/pdf University of Pretoria |
| spellingShingle | UCTD Investigating the relationship between business model components utilised in firms and the digital business strategy |
| title | Investigating the relationship between business model components utilised in firms and the digital business strategy |
| title_full | Investigating the relationship between business model components utilised in firms and the digital business strategy |
| title_fullStr | Investigating the relationship between business model components utilised in firms and the digital business strategy |
| title_full_unstemmed | Investigating the relationship between business model components utilised in firms and the digital business strategy |
| title_short | Investigating the relationship between business model components utilised in firms and the digital business strategy |
| title_sort | investigating the relationship between business model components utilised in firms and the digital business strategy |
| topic | UCTD |
| url | http://hdl.handle.net/2263/71763 |